Download UPD Music From Mdundo.com
Joseph Gladyshev
Download music from your favorite artists for free with Mdundo. Mdundo started in collaboration with some of Africa's best artists. By downloading music from Mdundo YOU become a part of supporting African artists!!! Mdundo is financially backed by 88mph - in partnership with Google for entrepreneurs.
Mdundo is kicking music into the stratosphere by taking the side of the artist. Other mobile music services keep 85-90% of sales. What?!, Yes, the majority of the cash lands in the pockets of big telcos. Mdundo enables you to keep track of your fans and we split any revenue generated from the site fairly with the artists.
NAIROBI, Kenya, July 8, 2022 /PRNewswire/ -- Mdundo.com A/S, one of Africa's leading music services, today announced that it has reached an agreement with Universal Music Group (UMG), the world leader in music-based entertainment, to license the service across key African territories. Through this new agreement, UMG's catalog will be available to Mdundo's 17 million active monthly users across Africa.
Under this new licensing agreement, Universal Music Group and Mdundo.com will strengthen Mdundo's music offering for fans by providing them access to the world's most comprehensive music catalog, as well as further increasing Universal Music Africa's (UMA's) reach within the African market in line with Mdundo's ambitions for rapid market growth across the continent.
Mdundo CEO, Martin Møller Nielsen explains, "Our focus is to provide a relevant service to the hundreds of millions of potential users in Africa that are getting online. In recent years, Mdundo.com has reported explosive growth, from 5 million monthly users in June 2020 to an expected 19-20 million monthly active users in June 2022 and a +225% growth in revenue for the year ending June 2022. As the leading music company globally, we are extremely pleased to work with Universal Music within Africa towards our vision of providing Africa with an easy and legal solution to accessing music that fits the local consumers".
Mdundo's growth has primarily been achieved in Nigeria, with additional growth in Tanzania, Kenya and Ghana. The music service has primarily been focusing on securing music rights for local African catalog and has in the last year announced partnerships with leading telecommunication companies, Vodacom Tanzania, MTN Nigeria and Airtel Nigeria.
Sipho Dlamini, CEO of Universal Music South Africa & Sub-Saharan Africa said, "We welcome Mdundo as a partner, and are excited for more fans across Africa to have greater access to some of Africa's most exciting musical talent, as well as UMG's unrivaled catalog of international artists."
About Mdundo.com A/S: Mdundo is a leading music service for Africa with millions of people streaming and downloading music from our app and website every month. We aim to provide Africa's millions of internet users with easy access to music whilst contributing structure, legality, and income to the sector. The company is publicly listed at Nasdaq First North Growth Market in Copenhagen. More info:
About Universal Music Group:At Universal Music Group, we exist to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audio-visual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information on Universal Music Group visit www.universalmusic.com
Despite reporting a steep increase in revenue from the paid service accounting for 33% of revenue for the first half of 2022-23, the majority of the users on Mdundo are using the free tier. In practice, the users are exposed to display ads on the service and a track downloaded from Mdundo has a 5-10 second advertisement playing before the actual track. Major brands from Kenya, Tanzania, Uganda and Nigeria including Serengeti Breweries, Kenya Breweries, Sportpesa, Wrigley's (Mars), Nivea, Nestle and Guinness Nigeria ran advertisement campaigns on Mdundo.com within the quarter and the ad-sales team did a seminar together with a long-time partner, Serengeti Breweries, in Tanzania on Women in Music.
A. Mdundo is an audio content sharing platform available Online, via web and as a mobile application, operating simultaneously, that allows users to upload, download and live streaming of audio
content. The Mdundo platform has over 1.9 million songs from 100,000 artistes across Africa.
The strategic collaborations we have established with prominent Agencies and Brands throughout Africa stand as evidence of the shared ambition to cultivate progress and prosperity within the African music industry. By investing in advertising on Mdundo.com, our Agency and Brand partners are actively influencing artist earnings, delivering crucial financial backing to musicians, and propelling the industry towards greater achievements.
The outcomes stemming from our joint endeavors with agency and brand allies remain truly impressive.Speaking on this, Mdundo.com CEO, Martin Nielsen, extended his gratitude to partners for their unwavering support and mutual alignments.
As we continue our journey, Mdundo remains dedicated to creating a thriving ecosystem where artists can flourish, music can thrive, and cultural heritage can be celebrated. Together with partner brands and our vast community of artists and music enthusiasts, we are shaping the future of African music, ensuring a fair and prosperous industry for all.
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