some nice extra reading: http://mashable.com/2015/08/02/google-plus-history/
For all that success, the Internet giant just couldn't seem to figure out social. A simple Google search reveals the long list of failures and false starts: Orkut, launched days before Facebook in 2004 and quickly overtaken; Reader, a cult favorite RSS feed launched in 2005 and killed in 2013; Wave, its head-scratching communication platform; and, of course, Buzz, that ill-fated social network built on the back of Gmail which imploded fast in early 2010 after a catastrophic privacy issue.
It reminds me of something
I read the fear of being too late, of missing the boat, of others being the best and, I said it so many times of amateurism. The biggest internet compay afraid of others passing them and on their way of staying ahead breaking down everything that´s making them big. Things that people love to use are abandoned by things they thought out brainstorming. Once on track there´s no return (well until now) We've seen it with Groups in Panoramio, put everything aside, ignore what users say. Then there were some connections to the real world. the world of non-IT people. Panoramio was one of them, but mapmaker, 3D all had an essential input. Essential input is not for Google they "just couldn't seem to figure out social" . sad isn´t it, stey still can´t
G+ is great as Facebook is, for those who love to know what others think I should know. In their eagerness to show everything they ate, saw on internet etc, people overload me with funy, not so funny, interesting, not so interesting stuff, The circle idea is briljant, sad they tried to force it down peoples throat. Everything you have to force is not good, is not social. Well, they never will read this :-)