Hello TripBY,
have experimented with a lot of processes. I am now using Photomatix Pro but on friend advised me to switch to NIK HDR Efex Pro so I may do that. As far as technique, there is always the basics of creating consistent images. Here is the basic recipe I use.
1. ISO of 100
2. Always in RAW
3. Aperture priority
4. Tripod mount with shutter release
5. 0.5 EV for each image
6. At least 20 images
7. When using Photomatix, Tonemapping, Saturation at around 50 (depending on image); Strength at 75 and Gamma at 1.01.
8. From there I adjust based on the image values
9. In Photoshop, will make small adjustments or large ones (for instance, taking a completed HDR image and processing in POSTERS EDGE is very impactful).
10. Experiment, experiment, experiment.
Best wishes to all, Zacksoccer