[READ Free ePUB] The Idea Writers: Copywriting in a New Media and Marketing Era By Teressa Iezzi on Mac
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By : Teressa Iezzi
Book Synopsis :
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script. While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story. The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations. A new ad landscape means new .
Book Detail :
Tittle : The Idea Writers: Copywriting in a New Media and Marketing Era
Author : Teressa Iezzi
Pages : 213 pages
Publisher : Palgrave MacMillan
Language :
ISBN-10 : 9780230613881
ISBN-13 : 9780230613881
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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