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Betty Neyhart
Contemporary music critics gave The Family Jewels fairly positive reviews, with the vocal delivery dividing opinions. The record debuted at number five on the UK Albums Chart with first-week sales of 27,618 copies. The album was eventually certified Gold by the British Phonographic Industry (BPI) and has sold 195,358 units in the United Kingdom. The Family Jewels performed moderately on international record charts; it peaked at number 138 on the Billboard 200 in the United States, selling 4,000 copies its first week.
The Family Jewels was supported by five singles, all of which were supplemented by accompanying music videos. "Mowgli's Road" was released on 13 November 2009, although "Hollywood" became its first charting track after reaching number 12 on the UK Singles Chart. Follow-up singles "I Am Not a Robot", "Oh No!" and "Shampain" respectively peaked at numbers 26, 38, and 141 in the United Kingdom. The record was additionally promoted by Diamandis' headlining the Family Jewels Tour, which visited Australia, Europe and North America from January 2010 through December 2011.
"Hollywood" was released as the album's second single and Diamandis' first major release on 1 February 2010.[12] It reached number 12 on the UK Singles Chart.[31] It was followed on 26 April by "I Am Not a Robot", which peaked at number 26 on the same listing.[31] "Oh No!" was released as the album's fourth single on 2 August only in the UK and Ireland; it charted at number 38.[31] "Shampain" was released as the album's fifth and final single on 11 October, again only in the same region,[32] and reached number 141 in the UK.[33] "I Am Not a Robot" was nominated for the 2010 Popjustice 20 Music Prize for best British single, eventually losing to "Kickstarts" by Example.[34]
A negative review came from The Independent's Andy Gill who panned "Shampain" and "Hermit the Frog" as "every bit as annoying as their punning titles, with queasy, prancing piano and synth figures". He found certain vocal techniques in "Mowgli's Road" and "I Am Not a Robot" to be "infantile", and evaluated the lyrics of "Girls" and "Hollywood" as shallow.[50] At Drowned in Sound, Mary Bellamy described the album as split between original songwriting and commercial pop production "at the expense of achieving anything great in either camp".[42] NME placed the album at number 33 on its list of the Top 75 Albums of 2010.[51]
The Family Jewels debuted at number five on the UK Albums Chart with first-week sales of 27,618 copies.[52] It remains Diamandis' best-selling debut week in the UK, after her second studio album Electra Heart entered the chart at number one with first-week sales of 21,358 units.[53] It ranked at number 87 in the Official Charts Company's list of the highest selling albums of 2010 in the UK.[54] The Family Jewels was later certified Gold by the British Phonographic Industry (BPI),[55] and had sold 195,358 copies in the United Kingdom as of April 2015.[56] The record debuted at number seven in Greece and number nine in Ireland;[57][58] it was eventually certified Gold by the Irish Recorded Music Association (IRMA).[59]
The Family Jewels performed moderately on several international record charts. It reached number 12 in Germany,[60] and entered the Austrian chart at number 18.[61] It peaked at number 88 in the Netherlands,[62] number 100 in Switzerland,[63] and number 132 in France.[64] In Oceania, the album reached number 79 in Australia.[65] With first-week sales of 4,000 copies in the United States, The Family Jewels entered the Billboard 200 at number 138,[66] while peaking at numbers two and 49 on Billboard's Top Heatseekers and Top Rock Albums charts, respectively.[67][68] As of 2012, The Family Jewels had sold 300,000 copies worldwide.[69]
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