Denso Quality

[Sophie Reynolds]

Overhalf a century ago DENSO began designing and supplying to OEMs. Since 1972, aftermarket products created exclusively by DENSO have been available for domestic, European and Asian import vehicles. Since the beginning, DENSO has consistently provided distributors with products featuring wide coverage across makes and models, quick and easy installation the first time for technicians, and product reliability and longevity for consumers. All this translates to more money savings at all levels, making DENSO a clear choice.

For over 70 years, DENSO has been on the cutting edge of automotive technology by contributing new products, materials, and designs to the OE and aftermarket industry. From the development of the fuel pump module for a quality replacement option, direct ignition coils, and the open valve impeller fuel pump, to DENSO being the first manufacturer to use Platinum and Iridium in spark plugs, and introducing the unique U-Groove spark plug design, DENSO is continually on the front lines of product advancement.

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Since its founding, the DENSO Group has been dedicated to providing safe, high-quality services that will satisfy customers and earn their trust based on a commitment under the DENSO Group Sustainability Policy. We have designated the thorough implementation of the Quality First principle, the practice of quality assurance from the beginning of production and the promotion of quality control with full employee participation as basic quality assurance policies. We are committed to carrying out the Quality First principle in creating products.

In order to provide the best products for customers around the world, the DENSO Group has established technical centers in Japan, the United States, Germany, Thailand, China, India, and Brazil. In doing so, the Group has put into place a global structure that allows for product development, quality testing, and quality evaluation to be carried out in accordance with the characteristics of each region.

Through our quality control promotion structure, centered on specialists, in each technological field we are working to address the extremely challenging quality-related issues that we currently face. At the same time, we are taking the lead in developing quality-related technologies in our focus fields (automated driving, electrification, carbon neutrality, and fuel cells, etc.) with attention to future changes in the operating environment. By applying such technologies in the development of new products, we are striving to prevent future quality-related issues.

For the quality assurance process of new products, specialized departments such as quality control and production technology are undertaking unified efforts to strictly check quality by visualizing the degree of product completion as well as quality-related risks.

Design departments thoroughly employ safety designs, such as fail-safe designs,*1 and conduct safety evaluations. They also promote system and product design pursuant to ISO 26262 certification for functional safety. Particularly, for the design stage, in order to assure high reliability and durability, we repeatedly conduct in-vehicle testing under a range of conditions such as high-speed driving, rough roads, low temperatures and icing on our test course, as well as various tests in our environmental testing room. In these ways, we carefully verify product quality.

Furthermore, from product planning to production and shipment, functional departments clearly specify operational procedures and responsible departments strictly monitor compliance with applicable laws and regulations in each stage. When launching new products in particular, the responsible departments are required to conduct safety evaluations based on internal regulations and to report on the results of legal compliance checks.

The Nukata Proving Ground (Aichi Prefecture) and the Abashiri Test Center (Hokkaido Prefecture), our in-house test courses, began using evaluation equipment in 2012 in anticipation of the need to evaluate actual vehicles equipped with driver assistance and automated driving technologies, and these two test courses have been refining this equipment each year in line with advances in these technologies.

When quality-related issues have arisen in the market, we have conventionally undertaken efforts to research their causes after collecting the defective products, in order to resolve the issues as swiftly as possible. At the moment, however, we are working to establish foundational systems to effectively analyze big data collected from vehicles, such as the driving conditions in the event of a defect as well as information on the surrounding environment and vehicle operational status, before we conduct a product recall. Through such systems, we will be able to automatically visualize and subsequently analyze vehicle control information in a highly effective manner in order to identify the cause of the problem. Going forward, we will strive to apply these foundational systems using AI-based technologies that identify causes of failure and detect signs of failure in advance, thereby further accelerating efforts to address failures and working to prevent them from happening in the first place.

The DENSO Group considers hitozukuri (human resource development) to be the foundation of its business and thus nurtures technical and skilled employees in a systematic and ongoing manner while also handing down the DENSO-style of monozukuri (manufacturing) through hands-on practical education and training.

To continue to offer products that satisfy its customers, DENSO needs to maintain and improve its quality assurance in collaboration with its suppliers, who provide the Company with components and other materials.

As a general prerequisite for entering into a basic business contract with suppliers, we ask that our suppliers promise to promote efforts to maintain and improve their quality assurance practices. At the same time, we provide support to suppliers to help them pursue these endeavors. By doing so, we confirm on an ongoing basis that the components and other materials supplied to us always meet the necessary level of quality.

DENSO has always taken a quality-first approach to manufacturing. However, in 2019 a quality-related issue occurred that was unprecedented in scale. This situation was taken very seriously by all of our employees, who have since worked together to enhance our knowledge and awareness and reform our organizational culture.

Automotive technology, including advanced driver assistance systems (ADAS), automated driving (AD), and connected cars, continues to evolve, but our desire to continue to provide high-quality products, systems, and services that prevent accidents remains unchanged. Moving forward, we will strengthen our future-oriented quality assurance systems and initiatives to continue providing society with high-quality products and services.

Audubon Metals is a heavy media separator and secondary aluminum alloy producer located in Henderson, KY and Corsicana, TX. We are proud to be part of Koch Enterprises, a local and diversified group of companies with over 150 years of industrial experience, and generating roughly $1 billion in sales annually

Audubon Metals delivers high quality metal units in whatever specification and form the marketplace requires. In partnership with our global customers and suppliers, we are committed to the innovative creation and continuous improvement of sustainable processes, generating high-quality, competitively priced recycled products that surpass customer expectations. As one of the largest recyclers of mixed non-ferrous metals in North America, Audubon Metals is synonymous with sustainability and metallurgical expertise.

DENSO WAVE EUROPE is the European subsidiary of DENSO WAVE Incorporated. One of the world's most important manufacturers of barcode readers and scanners. As the inventor of the QR Code, we also offer holistic system solutions for QR Code management and cloud-based IoT data management. In everything we do, we are always "Driven by quality".

Our typical DENSO quality is the result of a fundamental attitude that you will find in all DENSO areas and products. And reliably experienced in the daily use of your DENSO devices or holistic system solutions.

Monozukuri - the Japanese principle of striving for perfect products and perfect processes drives our DENSO research to peak performance again and again. This is how products and system solutions are created whose innovative potential provides our customers with real competitive advantages in their daily challenges. Efficiency through innovation and reliability through experience - Made by DENSO WAVE.

DENSO WAVE maintains a dense partner and service network in Europe. This not only ensures geographical proximity, but also promotes the autonomy and freedom of action of our partners. This means that faster, more agile decisions can be made directly on site and implemented immediately. And the most important thing is also sufficiently cultivated: the direct contact from person to person.

As part of the DENSO Group, "Driven by Quality." is not just a slogan, but a deep-rooted drive that shapes our corporate culture. We strive for perfection and pride ourselves on developing high-tech Auto-ID and RFID solutions that are close to perfection. But our pursuit of quality goes hand in hand with our commitment to social responsibility and sustainability.

Our goal is to create a society that lives in harmony with nature. We promote corporate activities that enable harmonious coexistence with nature and protect the environment for future generations.

Learn more about our tree sponsorship with PLANT-MY-TREE here.

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