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The basic book about the controversial philosophy known as behaviorism, written by its leading exponent."A much more effective work than Beyond Freedom and Dignity precisely because it takes more seriously the tradition (or the historical prejudices) of its opposition."? Robert Kirsch, Los Angeles Times"About Behaviorism is an opportunity to match wits with one of the great men of psychology and to participate in some of its great debates."? James B. Rule, Newsday"The battle over Skinner?s ideas is just beginning. It promises to be one of the most interesting contests of our generation."? Gail Boyer, St. Louis Post-Dispatch