Online Marketing Workshop, ISB; Fri, Mar 12 (3pm ~ 6pm)
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Badar Khushnood
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Mar 10, 2010, 7:49:47 AM3/10/10
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to
Salam.
Kindly forward this to your Marketing department.
Thanks!
+++++++++++++++++++
Marketing Your Products & Services with
Google!
Organized by P@SHA [
http://www.pasha.org.pk/ ]
======================================
Workshop Rationale:
=================
As per Internet World Stats report...
There were 360 million internet users in the world in 2000 and today
there are 1,700 million users
Morgan Stanley November 2008 report ranks Pakistan...
Amongst Top 5 countries in the world for internet usage Y/Y growth
and in Top 3 for mobile usage growth
This talk will help Pakistani companies (focusing but not limited to
software &
technology) to harness the power of internet for promotion of their
products and services to prospect local & global customers most
economically. This course would explore various tools and applications
for marketers available online, especially offered by Google.
Workshop Outline:
==============
+ Importance of internet marketing (especially in Pakistan)
+ Importance of 'Search' in internet & Google ranking
+ What is being searched related to your product, from where &
how many times?
+ How to make your online presence effective?
+ How to increase traffic to your website (paid & organic)?
+ How to track your success online?
+ Bonus: How to improve your company's communication &
collaboration with Google Apps?
Date, Time, Venue & Fee:
==================== Date: Friday, Mar 12, 2010
Time: 3pm ~ 6pm
Venue: Bahria University, Islamabad
Registration Fee: Rs. 300 / participant (payable in cash at the event)