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---------- Forwarded message ---------- From: "Badar Khushnood [بدر خوشنود]"<ba...@google.com>
Date: Tue, Aug 17, 2010 at 5:25 PM Subject: Google: Responding to the Pakistan floods.
Salam all,
Pakistan has been struck by the worst flooding in its recorded history.
The latest estimate of people affected by the flood exceeds
14 million - more than the combined total of the 2004 Indian Ocean
tsunami, the 2005 Kashmir earthquake and the 2010 Haiti earthquake.
While we recognize that it is just one effort
of many, Google is also trying to help with disaster relief by putting
our technology to use (official
Google
blog post).
We've created a crisis
response
page (Urdu)
that
hosts a variety of tools and compiles information about the
disaster, including the latest news from local media sources, any
available satellite imagery of the affected areas, and ways to donate
to verified NGOs supporting the relief effort. It can also be accessed
from the Google.com.pk homepage.
For those concerned about loved ones, the Pakistan Person
Finder Tool can be used to submit or search for information about
individuals who may have been affected. Similarly, the Pakistan Resource
Finder Tool helps disseminate updated information about health
facility services, including doctors, equipment and beds available,
which may change rapidly during the disaster. These tools are available
in English and Urdu. We encourage organizations and media sites to
embed the gadgets on their sites and help spread the word.
(Instructions on embedding are listed below.)
In addition, we've made an initial monetary donation of $250,000 to
immediately aid in relief efforts. We are continuing to explore what
tools and imagery we can provide that will be helpful and will be
posting updates to the Pakistan
disaster
response page:
Embedding Instructions for Person Finder and Resource Finder:
Person Finder
Copy and paste the following HTML code to put this tool on your site:
<iframe
src="http://pakistan.person-finder.appspot.com/?small=yes"
width=350 height=300 frameborder=0
style="border: dashed 2px #77c"></iframe>
Resource Finder
Copy and paste the following HTML code to put this tool on your site:
<iframe
src="http://pakistan.resource-finder.appspot.com/?iframe=yes"
width="950" height="495" scrolling="no"
frameborder="0" marginwidth="0" marginheight="0"
style="border: 1px solid black"></iframe>
Resource Finder a new tool to help
disseminate updated information about which services various health
facilities offer. It provides a map with editable records to help
relief workers maintain up-to-date information on the services,
doctors, equipment and beds available at neighboring health facilities
so that they can efficiently arrange patient transfers. We normally
wouldn’t release the tool so quickly, but decided to make an early
release version of Resource Finder available for supporting relief
efforts in Pakistan. This is the first time the tool is being launched
during a disaster situation so we’ll be working closely with NGOs to
understand its usefulness and will iterate accordingly. As a volunteer, you or any NGO
can contribute to this tool by adding new resources and/or
editing/updating already existing ones.
Another great example of how NGOs are bringing transparency to donors
& efficiency in actual delivery of their relief efforts is Bacha
Khan
Trust
Educational
Fund (wait for a while for the page to load fully). They have
embedded Google Maps on their
website displaying their relief activities & the geography covered.
Hope this helps.
Best regards,
Badar Khushnood (بدر خوشنود)
Pakistan Country Consultant
Google Inc.