About the Presentation/Talk:
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Although Google is generally known as a web search engine, it has many
business products in various categories including internet advertising,
communication & publishing, development, geo, search, statistics,
etc. The idea behind this talk is to introduce Internet Marketing with
Google AdWords. You will learn fundamentals of Internet marketing,
online advertising lingo, benefits of AdWords, how Google offer an
end-2-end online marketing solution from pre-campaign research to
campaign execution to post-campaign audit & measurement.
Who Is This For?
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- Marketing & advertising professionals (B2B & B2C)
- Marketing students (MBA & BBA)
- SMEs (Exporters, Software Houses, etc.)
- NGOs