It uses server-side includes for headers and footers, which isn't as
nice as being fully static, but should be more maintainable.
This change doesn't include a landing page for mod_pagespeed. I think
that should probably go on modpagespeed.com / ngxpagespeed.com and not
in the docs directly. Having it in the docs is a weird artifact of how
we were hosted on developers.google.com. But this is not in this CL.