Re: IMA thank You Campaign
Dr K K Aggarwal
Date : 30.06.2017
To,
Dr. K. K. Agarwal
E-mail: drkknp...@gmail.com
Dear Dr. Agarwal,
Reference your e-mail dated 22nd June, 2017 regarding campaign.
Your “Thank you” campaign is a great idea, but should not have been linked to Doctors Day. Doctors day should be thanks giving day by the patients and not vice versa. Let patients day be celebrated as “Thanks Giving Day” on 30th June every year for special thanks offered to them on that day. Let the “Doctors Day” be the prerogative of the medical profession and beneficiaries remember them for their services.
IMA should also conduct a survey on expectations of doctors from the patients and media. It will be useful for the mutual understanding between the doctors, the patients and the media for them to know what the profession expects from them. We need to educate them.
I believe that highest numbers of telephone calls are received every day by the Doctors and Hospitals (for doctors appointment and treatment), as compared to any other professional organisation or individual, but only a few remember to ring up their doctor, to wish them good health on Doctor’s Day.
Let this letter be circulated and opinion sought from members on these suggestions.
Regards,
Prof. (Dr.) Madan Mohan
Chairman,
MM Eyetech Institute
30, Lala Lajpat Rai Marg
Lajpat Nagar-III
New Delhi-110024
E-mail : mmo...@mmeyetech.com
-----Original Message-----
From: "Dr K K Aggarwal" <drkknp...@gmail.com>
Sent: Thursday, 22 June, 2017 3:42pm
To: "K K Aggarwal" <emed...@gmail.com>
Subject: IMA thank You Campaign--Thank you, my patients
Dr KK Aggarwal
One of the reasons for the widening gap and the mistrust between doctors and patients is the increasing patient expectations. Patients today are aware of their rights – Right to safe medical care of good quality, right to be informed about the their disease and the treatment prescribed, right to ask questions and seek clarifications, right to privacy and confidentiality, among others. They expect the doctors to answer all their questions and want to be equal partners in decisions regarding their care. In addition to the professional care, patients expect their doctors to be compassionate and courteous to them.
It may come as a surprise to many but the seeds of the doctor-patient relationship were sowed when the Consumer Protection Act (CPA) was introduced. In this consumer and shop relationship, the patient is “God”. The patient is considered your asset.
Every effort must be made to keep the patient happy and satisfied and maintain the relationship.
In a survey conducted by the Indian Medical Association (IMA) on expectations of patients from their doctors, a paradigm shift was observed. About 40% of patients expected their doctors to thank them. This is a fact that we need to accept and acknowledge.
The doctor-patient interaction is a major factor that influences patient satisfaction. Remember, a satisfied patient (customer) will talk about you to 10 more people but an unsatisfied patient will talk to 100 people against you. And the easiest way to get new patients is to look after your existing patients well.
Always meet your patients personally, greet them shake hands with them and try to call them by name. And, at the end of the consultation, say Thank you to the patient. This is courtesy. He has trusted you with his health needs. He has reposed his faith in you by selecting you to be his doctor and treat him.
So, starting from Doctor’s Day this year, we want our doctors to start saying ‘Thank you’ to their patients.
Always strive to improve your CGR (character, goodwill and reputation)...
Remember, success in life as a journey and not a destination.
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