I'm up for that coffee shop anytime Janine. Glad you enjoyed it.
Yes, Adam, I thought of the public nature of this group too, but just
figured I'd throw it out there anyway. And I don't really like the
ideas of a total hoax either -- I guess I was thinking it could be
more of a tongue-in-cheek kind of mystery? I don't know, but I like
the teaser idea part. I think those kind of marketing things are fun
and effective.
Years ago when Ikea first came to LA, we shot a bunch of billboards
for them. None of the ads for this campaign had the name of the store
or anything. People could find out who it was if they tried, but it
was a mystery at first. The campaign was a huge success.
Jennifer
On Jan 7, 12:55 pm, "Adam Lowe" <
beyo...@gmail.com> wrote:
> The only problem, as I see it, is that if this is all on a Google Group on
> the net, it could get leaked quite early that it's a hoax. And a
> hoax/publicity stunt could damage the rep of the coop, rather than
> strengthening it. A teaser campaign around the book might be a better idea.
>
> 2009/1/7 Janine <
kivaroc...@gmail.com>