The 4 Noble Truths of Buddhism are laid out and connected very logically:
1) life is suffering
2) suffering is caused by attachment
3) to end suffering, cut attachment
4) to cut attachment, follow the eightfold path
Here's my idea for The Truths of the 99% (Connecting the Dots):
1) You are the 99%
2) The 99% suffers. The 1% does not.
3) Suffering is caused by the greed of the 1%
4) To stop the 1%, demand economic, environmental, and social justice
This would be used for a template for any messaging campaign.
So for the simplest BoA campaign:
1) Bank of America paid $0 taxes. How much tax did YOU pay?
2) BoA foreclosed on x families in 2011. They made record profits.
3) BoA paid lobbyists $Mil to push deregulation and wreck America's economy.
4) Stop the greedy BoA fat cats: Put your $ in a credit union!
Thoughts?
Caleb: This sounds like your kind of thing. Join the google group and weigh in!
Peace,
Amy