Emery Allen Author

[Graziana Getz]

Lightingfor Profits is your #1 source for all things landscape lighting. Whether you are looking to learn about lighting design, lighting installation, or just need helpful tips on how to start or grow your landscape lighting business, you are in the right place. We will discuss how to go from being business operator to business owner.

If you want to increase your profits, you'll need to focus on 3 things: Increasing your price, Increasing your # of qualified leads, Increasing your closing rate. With over 14 years of experience in the landscape lighting industry, Ryan Lee reveals the secrets behind his success in the landscape lighting industry.

This week on the show we welcome Ryan Williams, born with striking blue eyes and reliant on light, he earned a graduate degree in product development from Brigham Young University before joining FX Luminaire. Over 12 years he has developed innovative lighting solutions for residential and commercial projects. Starting at Hunter Industries in 2010, he advanced from manufacturing engineer to roles in product management, marketing, and business development across FX Luminaire, Holm, and Lumascape. Originally from Dallas, Texas, Ryan now lives in San Diego with his wife Michelle and their four children.

This week on the show we welcome Phillip Ambrose, from installing Directv to washing houses, he found his true calling in Christmas light installation, which led to a successful career in landscape lighting. His earnings soared from $65k in the first year to over $500k by the third year. Beyond financial success, he cherishes illuminating homes and sharing his faith journey with others.

This week on the show we welcome Craig Batten, President of S4 Lights and S4 Decor, who brings over 25 years of experience in decorative and seasonal lighting, including the introduction of LEDs to the market & Aviv Ben-Abraham, an Account Executive with 20 years of experience, who excels in launching new territories, driving innovation, and integrating technology with design to enhance audience experiences.

This week on the show we welcome James Solecki, a lighting industry veteran with over two decades of experience. He founded INTEGRA Bespoke Lighting, a leading outdoor lighting company in Ontario known for its eco-friendly solutions. In 2015, he expanded to the Turks and Caicos Islands with Island Villa Lighting, offering cutting-edge designs to high-value clients. James is also active in community service and lives with his wife in the Turks and Caicos Islands.

This week on the show we welcome Greg Shults, the Seasonal Product and Education Manager at Holiday Bright Lights. With 14 years of industry experience, he has witnessed the transition to LED lighting and is excited about the possibilities of RGB technology. Greg focuses on delivering training and tools to help contractors boost sales and improve performance. Based in Idalou, TX, he enjoys outdoor activities and is a big kid at heart.

This week on the show we welcome Eric Holmgren, known as a music man, Eric transitioned to becoming a lighting specialist before returning to his musical roots. His designs are characterized by meticulous attention to detail and an innovative flair, resulting in the creation of distinctive styles that he brings to the outdoor lighting and audio industry. With a background in music and a creative mindset, Eric has quickly excelled at developing relationships that expand business opportunities in unique ways.

This week on the show we welcome James Reed, who is dedicated to innovating the hardscape industry by assisting other companies in building their brands and identifying their target markets. Through his expertise and strategic approach, he aims to elevate the standards of the industry and foster growth for businesses within this sector.

This week on the show we welcome Paul Jamison who specializes in guiding and empowering lawn and landscape startups on their journey from operational chaos to streamlined efficiency, ultimately leading them to achieve consistent profitability and long-lasting financial success.

This week on the show we welcome Jeff Hesser With 35 years of experience in the landscape industry, I bring a wealth of expertise to every project. My background includes 5 years of hands-on experience in installing irrigation, lighting, and Hardscaping, followed by a decade in the distribution of landscape products. For the past 20 years, I've served as the Regional Manager of CAST Lighting, honing my skills in leadership and innovation within the industry. (Sign up for RGBW Color Control Demo Kit giveaway here)

This week on the show we welcome Neel Parekh who in 2013, amidst his corporate endeavors, chanced upon a Reddit post that ignited the inception of MaidThis - a groundbreaking cleaning service tailored for the digital era. Witnessing the constraints of traditional cleaning firms, Neel embarked on a quest to revolutionize the industry, introducing automated booking, online payments, and cutting-edge marketing strategies. As MaidThis progressed, they honed in on the burgeoning vacation rental market, leveraging technology for exponential growth. With their footprint expanding and operations refining, MaidThis emerged as a frontrunner in the cleaning domain. The journey solidified MaidThis' potential as a remotely managed venture, culminating in the 2020 launch of a franchise model - a new era of expansion and innovation.

This week on the show we welcome Joe Crisara, who journeyed from a struggling home service contractor to a beacon of success. Faced with financial turmoil and a lack of sales expertise, Joe's breakthrough moment became the catalyst for turning his fortunes around. Today, as 'Uncle Joe,' he's not just a business owner but a mentor, reshaping the landscape of the home service industry. Through his acclaimed book, \"What Should We Do?\", he shares invaluable insights, empowering fellow blue-collar workers to transcend limitations and realize their fullest potential.

This week on the show we welcome Ron Callis, Jr., the founder of One Firefly, a leading marketing firm in the technology industry. With a background in Mechanical Engineering from Virginia Tech, he launched Firefly Design Group in 2007, now known as One Firefly. Renowned as a marketing guru and industry authority, Ron's expertise as a CEDIA Certified Instructor and public speaker has earned him accolades, including the title of CE Pro Masters in 2021, recognizing his significant contributions to the custom electronics sector.

This week on the show we welcome Dan Raker, our \"Recovering\" serial entrepreneur turned CEO coach with 30 years of experience. As the anchor of the prestigious LLS Circles of Leadership program, they offer invaluable guidance to CEOs and business leaders. With a wealth of insights and a passion for mentorship, he empowers others to succeed in the ever-changing landscape of business.

Steve Ram is a dynamic YouTuber, real estate investor, and business coach with a loyal following nearing 500,000 subscribers on his channel \"Steve Ram.\" Over four years, he's been delivering daily news updates on politics, religion, and finance. Find him on Instagram and TikTok @SteveRam3, and don't miss out on his growing newsletter at www.SteveRamNews.com.

This week on the show we welcome Devin Rodarmel, a driven entrepreneur and General Manager at Oelo Lighting Solutions. Graduating from Colorado State University in 2015, Devin founded a successful custom bicycle business during college. With over 5 years of landscaping industry experience, he propelled Oelo to become a premier provider of permanent holiday lighting solutions, achieving remarkable growth. Devin extends his expertise by teaching and training small businesses, contributing to their success and market presence.

This week on the show we welcome Mike Long, a lifelong entrepreneur from Southeastern Wisconsin. Since 1994, he's been shaping his business endeavors. A turning point came in 1998 when a client's interest in landscape lighting sparked his passion. Mike's Landscape Lighting, LLC was born in 2013 after separating from his successful lawn care company. Now, certified and seasoned, Mike focuses solely on creating stunning outdoor lighting designs, illuminating landscapes across the region with his newly rebranded company - LightQuest Outdoor Illumination.

This week on the show we welcome Chris Waugh, founder of NY Landscape Lighting. After a year of building the landscape lighting division, Chris ventured into holiday lighting. Chris credits the holiday lighting division to his mother who identified a market need inspired by her friend's experiences in Florida. More recent expansions include Outdoor Audio and Permanent Lighting.

This week on the show we welcome Bill Rossell, with a distinguished career including his recent role as COO at Home Service Freedom, brings invaluable expertise to LB Capital. His track record of driving results and close ties with industry leader Bachmann make him a key addition to the leadership team. With prior experience at 1SEO and other notable firms, Rossell's commitment to excellence and customer service will undoubtedly propel LB Capital forward, solidifying its position in the industry.

This week on the show we welcome Tony Gonzalez, Lumien Lighting's Vice-President. Tony brings a diverse sales background to the landscape lighting industry. He played a pivotal role in designing Lumien's highly acclaimed Quick Connect System, now a flagship product. Tony is dedicated to providing lasting solutions, showcasing his commitment to innovation and excellence in the industry. As a dynamic and results-driven business professional, he continues to elevate Lumien Lighting's success.

This week on the show we welcome Tommy Mello, owner of A1 Garage Door Service, has built a $220+ million home service business spanning 22 states. From humble beginnings, his journey reflects resilience and hard work. Tommy hosts the top-rated Home Service Expert podcast and authored best-sellers like \"Home Service Millionaire\" and \"Elevate.\" Recognized in Forbes and Entrepreneur, he's committed to helping others succeed, epitomizing an entrepreneur who not only achieves but uplifts.

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