Graphic Design The New Basics Second Edition Revised And Expanded
Octaviano Collars
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Your presentations represent you, your ideas, and your brand. If your presentations look sloppy, your audience will assume you are also sloppy with your research and business management.
To help you develop presentations that will represent you in a positive light, consider reading some of the design books included below. Even if you skim the pages and absorb only some of the information, your presentations will still improve as a result of your effort.
Summary: Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website.
This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Summary: Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering.
Summary: Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you.
Summary: Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.
Summary: From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Sample program plan information is provided for sample purposes only. Students should consult with their academic advisor about their individual plan for course registration and completion of program requirements.
ART 102 - Drawing II (3 hours)
Gen. Ed.
Second part of a year-long course on developing fundamental concepts and techniques in drawing using a variety of media and tools. Developing objective and subjective use of imagery. Introduction to the human figure. Prerequisite: ART 101 or consent of Art Department chair.
ART 105 - Two-Dimensional Design (3 hours)
Gen. Ed.
A studio course exploring the fundamentals of the formal systems and basic elements of visual organization through two-dimensional design principles and theories using a variety of media.
ART 106 - Three-Dimensional Design (3 hours)
Gen. Ed.
A studio course exploring the fundamentals of the formal systems and basic elements of visual organization through three-dimensional design principles and theories using a variety of media. Prerequisite: ART 105 or consent of Art Department chair.
ART 109 - Photographic Appreciation (Online) (3 hours)
Gen. Ed.
Core Curr. FA
Fundamentals of photographic processes, the history of the medium, as well as basic image manipulation and critique methods. An emphasis on the development of visual literacy skills necessary for analyzing and critiquing our image-saturated culture. Prerequisite: Open for non-Art majors only.
ART 201 - Introduction to Ceramics (3 hours)
Gen. Ed.
An introduction to the fabrication of ceramic objects and the mechanical functions of the ceramic studio including clay mixing, hand building, throwing, glazing and kiln firing with a focus on stoneware.
ART 206 - Graphic Design Methods and Processes (3 hours)
Gen. Ed.
Exploration of the creative thought process, leading to innovative and original solutions to visual communication problems. Concepts are developed using a variety of media ranging from hand-rendering to digital production. Emphasis is placed on creative thinking and professional presentation through all stages. Prerequisite: ART 205, IM 113, or consent of Art Department Chair.
ART 210 - Beginning Painting II (3 hours)
Gen. Ed.
Development of techniques in traditional and non-traditional painting media. Exploration and experimentation using painting problems in still life, the human figure, abstraction, landscape, and non-objective composition. Emphasis on critical analysis and aesthetic awareness. Prerequisite: ART 209 or consent of Art Department chair.
ART 212 - Intaglio Printmaking (3 hours)
Gen. Ed.
Etching and engraving on zinc and copper plates for printings in the intaglio method. Introduction to methods including drypoint, line etch, aquatint, and softground techniques. Black and white printing with a multi-plate, color edition as final project. Students provide paper, metal plates, burnishers, scrapers, burins, and drawing needles. Prerequisite: ART 211 or consent of Art Department chair.
ART 227 - Basic Graphic Design (3 hours)
Gen. Ed.
Survey of essential studio methods and techniques in graphic design to give non-art majors the ability to appreciate and communicate through basic graphic design. For non-art majors only.
ART 228 - Basic Digital Photographic Imaging (3 hours)
Gen. Ed.
Introduction to basic digital image creation. Familiarization with processing, enhancement, manipulation, compositing, and asset management. Aesthetic, ethical, and technical implications of digital photographic imaging. Emphasis on creative image-making. Items required: DSLR camera, laptop computer, storage media for camera and computer.
ART 300 - Advanced Studio Topics (1-3 hours)
Gen. Ed.
Topics of special interest which may vary each time course is offered. Topic stated in current Schedule of Classes. May be repeated under different topics for a maximum of six hours credit. Prerequisite: junior standing and consent of instructor. See current Schedule of Classes.
ART 304 - Intermediate Drawing II (3-6 hours)
Gen. Ed.
Study of drawing processes, building and refining individual concepts with emphasis on contemporary approaches to pictorial design and composition. Repeatable up to 6 semester hours. Prerequisite: ART 303 or consent of Art Department chair.
ART 306 - Designing for a Brand Experience (3 hours)
Gen. Ed.
Identifying specific target audiences and designing brand experiences around them using traditional and social media environments. Including the design and implementation of visual identity systems, packaging, point of purchase, and promotional materials. Prerequisite: ART 305 or consent of Art Department Chair
ART 310 - Intermediate Painting II (3-6 hours)
Gen. Ed.
Independent work in painting emphasizing aesthetic research and concentrated studio production. Emphasis on the study of painting media, creative expression, critical analysis, and aesthetic awareness. Repeatable up to 6 semester hours. Prerequisite: ART 309 or consent of Art Department chair.
ART 312 - Intermediate Printmaking (3-6 hours)
Gen. Ed.
Exploration of technical and creative concepts in preparation for advanced printmaking coursework; emphasis on content-oriented imagery and discussion. Introduction to collagraphy, monotypes, photographic and digital techniques, and registration for printing with multiple techniques. Repeatable up to 6 semester hours. Prerequisite: ART 230. At least two courses from ART 211, 212, and 311, or consent of Art Department chair.
ART 313 - Intermediate Sculpture I (3-6 hours)
Gen. Ed.
Intermediate sculpture with emphasis on refinement of the processes of casting, mold making, welding, cutting, joining, and the creation of sculpture in a variety of materials. Design principles, aesthetic considerations, and techniques of working are reviewed with application of principles and materials most appropriate for the development of individual student work. Repeatable up to 6 semester hours. Prerequisite: ART 213 or ART 214 or consent of the department chair
ART 314 - Intermediate Sculpture II (3-6 hours)
Gen. Ed.
Intermediate sculpture with emphasis on the refinement of sculptural concepts and the processes of casting, mold making, welding, cutting, joining, and the creation of sculpture in a variety of materials with continuing emphasis on the development of individual student work. Repeatable up to 6 semester hours. Prerequisite: ART 313 or consent of Art Department chair.