API integration Looker and dynamic macros

[Stefan Hertz]

Hi all,

we want to launch new campaigns and want to report the data within Looker. How are the steps, to connect Amplify with Looker ?

2nd questions: For mapping the data in Looker, we need the campaign id and ad id. Are there dynamic macros I can use ? If yes, could you please share this macros here ?

Best regards

Stefan

[Ales Kesar Valenko]

Hi Stefan, 

Thank you for reaching out to the API support team, and apologies for the delayed response. 

At the moment we don't have an option for a direct integration between our API and the Looker Studio. 

If you wish you can prepare scripts on your end, that will query in return reports via the API interface. More about reporting you can read here.

The whole list of available macros that you can use in your campaigns is available to you here. 

In case of additional questions, please reach out. 

Best regards, 

Aleš 

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[Stefan Hertz]

Hi Ales,

thanks for your feedback.

I would come back to you if I have more questions.

Best regards

Stefan

[Stefan Hertz]

Hi  Aleš,

I took a look on the list with the available macros.

Here you finde the final landing page with the tracking code highlighted in yellow.

https://www.kfw.de/inlandsfoerderung/Privatpersonen/Neubau/Förderratgeber/?kfwmc=pm.p.per.display.na.outbrain.outbrain.bauen-wohnen.basis.ron.weff.native-ad.na.na

We want the dynamic macros for Campaign ID and Ad ID append to the mediacode. We need the IDs for mapping the data in Looker.

Would this example works with the dynamic macros?

https://www.kfw.de/inlandsfoerderung/Privatpersonen/Neubau/Förderratgeber/?kfwmc=pm.p.per.display.na.outbrain.outbrain.bauen-wohnen.basis.ron.weff.native-ad.na.na&wt_cc3={{campaign_id}}-{{ad_id}}

Best regards

Stefan

[Ales Kesar Valenko]

Hi Stefan,

Thank you for reaching out. 

If your system can parse the data, then the macro part is set up correctly. 

We can populate the campaign_id and ad_id on the UTM level, pixel level and impression level. Here's a list of all of the UTM suffixes you can use. 

In case of additional questions, please let me know. 

Best regards, 

Aleš 

To view this discussion visit https://groups.google.com/d/msgid/outbrain-amplifyapi/db71f7a1-849a-4dbe-a664-57684a4f7b22n%40googlegroups.com.

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Ales Kesar Valenko Demand Technical Solutions Team Lead e | ales.kes...@teads.com

[Stefan Hertz]

Hi Ales,

 

thanks for the input.

 

Just for clarifyin is it possible that I put the following landingpage with tracking and macros in the landing page URL field ?

 

https://www.kfw.de/inlandsfoerderung/Privatpersonen/Neubau/Förderratgeber/?kfwmc=pm.p.per.display.na.outbrain.outbrain.bauen-wohnen.basis.ron.weff.native-ad.na.na&wt_cc3={{campaign_id}}-{{ad_id}}

 

Or the following tracking into the field Click tracking on campaign level?

 

kfwmc=pm.p.per.display.na.outbrain.outbrain.bauen-wohnen.basis.ron.weff.native-ad.na.na&wt_cc3={{campaign_id}}-{{ad_id}}

 

Best regards

 

Stefan

 

 

Stefan Hertz Manager Ad Operations

EPROFESSIONAL GmbH Heidenkampsweg 74-76, 20097 Hamburg

Tel +4940399278105 / stefan...@eprofessional.de / www.eprofessional.de

Sitz Hamburg / Amtsgericht Hamburg / HRB 71949 / USt-IdNr. DE201962238 Geschäftsführer: Henner Uekermann, Jan Altmeyer

[Ales Kesar Valenko]

Hi Stefan, 

Yes you can. 

But in this case, with setting up the campaign and tracking, I'd advise you turn to your Teads representative, who can help you with this. 

Best regards, 

Aleš 

[Stefan Hertz]

Hi Ales,

 

ok, thanks.

 

I will turn to our Teads representative.

 

Best regards

 

Stefan

 

Stefan Hertz Manager Ad Operations

EPROFESSIONAL GmbH Heidenkampsweg 74-76, 20097 Hamburg

Tel +4940399278105 / stefan...@eprofessional.de / www.eprofessional.de

Sitz Hamburg / Amtsgericht Hamburg / HRB 71949 / USt-IdNr. DE201962238 Geschäftsführer: Henner Uekermann, Jan Altmeyer

Von: Ales Kesar Valenko <ales.kes...@teads.com>
Gesendet: Donnerstag, 6. November 2025 10:56
An: Stefan Hertz <stefan...@eprofessional.de>
Cc: Outbrain-AmplifyApi <outbrain-...@googlegroups.com>
Betreff: Re: [outbrain-amplifyapi] API integration Looker and dynamic macros

 

Hi Stefan, Yes you can. But in this case, with setting up the campaign and tracking, I'd advise you turn to your Teads representative, who can help you with this. Best regards, Aleš On Wed, Nov 5, 2025 at 7: 04 PM Stefan Hertz <stefan. hertz@ eprofessional. de>