[UPDATE] Upcoming Change to Minimum Campaign Budget Effective November 3rd 2025

[Laine Rosa]

Hello all,We are writing to inform you of an upcoming change to our budget API.
To help increase campaign performance and ensure new campaigns can generate results in a timely fashion, we are adjusting the minimum required budget. This change will ensure campaigns have sufficient daily spend for our optimization systems to function effectivelySummary of the Change

• What: The minimum daily budget for a new campaign will be increased from $20.00 to $25.00 USD.
• Effective Date: This change will take effect on November 3rd 2025
• Scope: This change applies only to newly created campaigns. Existing campaigns with budgets under $25.00 will continue to run without any interruption or required changes.

How This Affects You
Starting November 3rd, any API call to the POST /budgets endpoint will enforce the following setting:

• if type = "DAILY" then amount must be >= $25 (or equivalent for the campaign currency)
• if type = "MONTHLY" then amount must be >= $750 (or equivalent for the campaign currency)
• if type = "CAMPAIGN" then amount must be >= $25x number of campaign days (or equivalent for the campaign currency)

In addition, any API call to the PUT /budgets endpoint to update campaigns that were created after November 3rd 2025, will have the same enforcement.Action Required
Please review your budget and campaign creation and update logic and ensure that any new campaigns are created with a daily budget of at least $25.00. We recommend making this update in your integration before the effective date to ensure a smooth transition.