[NEW FEATURE] Enhanced Publisher and Section Exclusion Experience

[Laine Rosa]

Hello, 

We’re pleased to announce the release of a new publisher and section exclusion experience that allows advertisers to apply temporary or permanent blocks, either individually or in bulk.

This update provides clearer visibility, predictable behavior, and the ability to easily undo or adjust exclusions via the API.

Why This Matters
Publisher traffic can spike temporarily due to breaking news or viral events, attracting audiences that may not align with advertiser intent. During these periods, campaigns often generate clicks with few conversions, inflating costs.
Temporary exclusions allow you to pause this inventory while the news cycle is active. The system then automatically reintroduces the inventory once traffic normalizes—avoiding the need for unnecessary permanent blocks.

You can read more about the new feature in our documentation