Marketing Specialist in Ottawa
Quy
employs energetic, creative, and systematic people hungry for
innovation and delivering on objectives and milestones. We are
methodical in our approach but aggressive on delivery and results. We
pride ourselves as leaders in an emerging market in a mature industry.
Teldio is seeking an experienced Director of Marketing to help us get
to the next level through increased market awareness, press and
analyst coverage. It is a very exciting time and we are looking for
the ideal candidate that has both the experience and energy to succeed
in a fast-paced tech company. Experience with software start-ups is
highly preferred. Technical adeptness, eye for good design and
experience in collateral creation are an absolute must.
DUTIES AND RESPONSIBILITIES
• Assist in the development and implementation of a corporate
marketing strategy. Integrate all aspects into a cohesive, actionable
plan.
• Branding: Develop/document branding standards and ensure all
vendors adhere to them.
• Collateral: Revise and create sales collateral, brochures, case
studies, white papers, videos, presentations, press releases, etc.
• Website: Identify opportunities to keep the website updated and
relevant. Work with web development resources to implement changes.
Experience with web development and web content generation is highly
preferred.
• Messaging: Message development and management for multiple
product lines and vertical offerings.
• Direct Marketing/Lead Generation: Identify ways to support the
sales force through lead generation programs. Design and implement
marketing campaigns (E-mail blasts, cold calling, etc.)
• Webinars: Create and implement webinar series.
• Search Engine Management: Oversee search engine campaigns to
drive additional leads.
• Competitive Analysis: Continuously identify key competitors,
manage and monitor market trends. Understand and articulate key
competitive advantages.
• Event Coordination: Identify opportunities. Manage all aspects
of participation.
• Analyst Coverage: Develop relationships with key industry
segment analysts. Identify opportunities for placement in Analyst
briefs.
• Customer relationships: Identify opportunities for customer
input through Advisory Boards, User Groups and other customer
interaction.
• Public Relations: Develop relationships with key media sources.
Create and implement publicity plan to gain media coverage. Identify
opportunities for company experts: media interviews and speaking
engagements.
• Recognition: Identify and apply for key industry awards –
business, product, customer and solution related.
• Create and implement end-customer marketing strategy to build
awareness of company solutions in new market spaces.
• Management Reporting: Setting quarterly lead generation targets
and reporting on a weekly basis.
QUALIFICATIONS
• Bachelor’s degree or equivalent in Business, preferred Marketing
• Advanced knowledge in Microsoft Office Suite and Adobe Creative
Suite
• Ability to evaluate ROI of marketing campaigns and manage
marketing budgets
• Good understanding or ease of comprehension in the technology
sector
• Technical adeptness and an eye for good design
• Energetic, enthusiastic
• 3 to 5 years of experience in a Marketing role
About Teldio
Teldio is an innovative Canadian company at the forefront of digital
two-way radio application development. We offer a portfolio of
solutions and products that serve enterprise customers and are sold
globally through a network of partners and distributors. Our customers
include Utility, Industrial, Financial and Hospitality organizations.
Teldio has offices in Ottawa and Cambridge. For further information
please visit www.teldio.com.
Interested? Submit your resume and cover letter to car...@teldio.com.
NO AGENCIES PLEASE