Turn Down For What Video

[Lorna Schildt]

Turn Down for What" is a song by French DJ and record producer DJ Snake and American rapper Lil Jon. It was released on 18 December 2013 as DJ Snake's debut single. The song and its viral music video popularized the use of the phrase.[2][3] The song was particularly successful in North America, where it has earned eight platinum certifications in the United States. In late 2020, seven years after it was released, the video passed 1 billion views on YouTube.[4]

When I hit up the big homie Jon and asked him if he wanted to be on the track, this song is a pretty balling song. He heard the beat and was instantly down with the vision. What he sent me back, though, absolutely blew my mind. I knew Jon was one of the best, but he absolutely killed it on this joint.[6]

DJ Snake sent me the track with a sample and he wanted me to redo it with my voice. When I heard the song I was like this beat is too crazy for that sample. I wanted to make it hip and current, and the first thing that came to mind was the phrase 'Turn Down for What!'[6]

"Turn Down for What" contains the lyrics of Lil Jon rapping "Fire up that loud, another round of shots" and "Turn down for what" throughout the song. It also contains bass and trap music elements that are original to Atlanta, GA, Lil Jon's hometown. "Turn Down for What" is written in the E Phrygian mode and is set in common time at a moderate tempo of 100 beats per minute.

"Turn Down for What" entered the top 10 on Billboard's Dance/Electronic chart during the last week of December.[8] In January 2014, the single entered the top 5 on the Dance/Electronic chart and debuted at No. 38 on the Billboard Hot 100.[9] It peaked at number 4 on the chart, becoming DJ Snake's first and Lil Jon's ninth top ten, and was certified gold in February 2014.[10][11] It reached its first million copies sold in the U.S. in March 2014.[12] The song reached its 3 million sales mark in July 2014.[13] It became the seventh best-selling song of 2014 in the US with 3,449,000 copies sold for the year.[14]

"Turn Down for What" received generally positive reviews from music critics and publications. Rolling Stone voted "Turn Down for What" as the second best song of the year 2014, saying, "The year's nutsiest party jam was also the perfect protest banger for a generation fed up with everything. DJ Snake brings the synapse-rattling EDM and Southern trap music; Lil Jon brings the dragon-fire holler for a hilarious, glorious, glowstick-punk fuck you."[15] In January 2015, "Turn Down for What" was ranked at No. 9, tied with Beyonc's "Flawless", on The Village Voice's annual year-end Pazz & Jop critics' poll.

Jason Newman of Rolling Stone described the video as "perfect insanity" and added, "It's hard to pinpoint specifically what makes the video for DJ Snake and Lil Jon's 'Turn Down for What' so compelling and ripe for repeat viewings."[17] Edwin Ortiz of Complex called it "incredibly absurd and awesome" and wrote, "The hard-hitting EDM record delivers an undeniable vibe that listeners can't help but mosh out to, and that's clearly evident in the accompanying music video."[18] Writing for Idolator, Robbie Daw said the video "takes things to a whole new level of WTF-ness not quite seen before."[19]

On 26 April 2014, an official remix featuring Juicy J, 2 Chainz, and French Montana was released. A second official remix, the "Dancehall Remix", followed on 28 April 2014, featuring Chi Ching Ching, Assassin, and Konshens. A third remix was released on 7 May 2014, titled "Turn Down for What (Lil Jon Remix)", featuring Pitbull and Ludacris.[20][21][22]

The music video won Best Direction at the 2014 MTV Video Music Awards (VMAs) held in Inglewood. It also received 3 additional nominations for MTV Clubland Award, Best Visual Effects and Best Art Direction.[24]

The song won a Billboard Music Award for Top Dance/Electronic Song at the 2015 Billboard Music Awards held in Vegas and the music video won the Clio Bronze in Film and Music at the 2015 Clio Awards.[27]

"Turn Down for What" has been featured in various films, commercials and television programs. Uses include a TV commercial for Sol Republic, to introduce a wireless speaker, which aired in October 2013.[28] The song was used in the films 22 Jump Street, Furious 7 and The Angry Birds Movie 2, and in the trailers for Horrible Bosses 2[29] and Brick Mansions. The song was also used in a TV spot for the 2019 film, Pokmon Detective Pikachu. In May 2014, Jimmy Fallon, Seth Rogen and Zac Efron danced dressed as girls to the song during an episode of The Tonight Show Starring Jimmy Fallon.[30] In July 2014, Robin Wright also danced to the song during an appearance on The Tonight Show.[31]

In October 2014, Lil Jon and various other celebrities appeared in an online video that featured a remix of the song, renamed to "Turn Out for What", that was organized by Rock the Vote and intended to encourage young people to vote in the upcoming elections.[32]

On 15 October 2014, Michelle Obama posted a video clip of herself dancing to "Turn Down for What" while holding a turnip[33] as a Vine response to US comedian and impressionist Iman Crosson's post hashtagged #AskTheFirstLady.[34] In Alphacat's original post Michelle Obama was asked, "On average how many calories do you burn every time you 'turn up'?!" Her response was "Turnip for what?" The Vine was posted as part of a Q&A organized by the First Lady's office to promote her Let's Move! healthy lifestyle campaign.[35]

In November 2017, "Turn Down for What?" was the title of a research paper in the American Journal of Transplantation written by Mary Grace Bowring, Dorry Segev and colleagues, about the decision to turn down offers of certain deceased donor kidneys for transplantation.[38]

Actor and co-director Daniel Kwan, of the directing duo The Daniels There were three questions I had after watching "Turn Down for What" for the first time. One, how did the special effects team so realistically depict their protagonist smashing stuff with his penis; two, who are the complete freakazoids that directed this thing; and three, what does it all mean?

The video, directed by the LA-based filmmaking duo known as The Daniels, tells the story of what happens when otherwise reasonable people are coaxed into writhing, hysterical dance moves by a beat they just can't seem to resist. It stars director Daniel Kwan and his possessed, dancing penis, as patient zero in a twerking epidemic that eventually infects his entire apartment building. Alongside co-director Daniel Scheinhert, they've made music videos for stars like Foster the People, Passion Pit, and Tenacious D, and until "Turn Down for What" they spent a year away from music videos working on new material for television and beginning their first feature-length project.

Having shown "Turn Down for What" to the entire VICE office and all of my roommates, I realized that interviewing the director and protagonist might be a good way to get him to be friends with me. So I tracked him down and we talked about Brazilian facial butt-smash dances, racist YouTube commenters, and the nitty gritty details of how he broke a 2x4 with his penis while shooting this thing. Maybe he'll come dancing with me in New York some day and he can show off that adorable teapot dance he does so well. Eh?

Was it nice to just break shit and focus on eye-candy rather than focus on concept or story line?

Generally we come from a concept and we try to push that as far as we can and that's usually the glue that holds it together. It's usually a really dumb concept that we try to treat with utter sincerity, you know, in a way that makes people feel like, Really, they spent this much time on this idea? For some reason I think that cognitive dissonance is really funny to us.

It's almost like trying to turn someone on, just to upset them, almost like Antichrist. He does that in the worst way possible and I hate it. I hate that movie and I love that movie at the same time, and we want to do that in a more comedic way.

This guide was written in July. It is now October and "Turn Down for What" has been used in (among other things) a "get out and vote" campaign and a Project Runway advertisement since this guide was published. On October 14, Michelle Obama danced with a turnip while making a pun on the song ("turnip for what"):

Since upgrading to iOS 13.1(now 13.1.2), the volume on the phone that that I normally have set on maximum level, keeps lowering on its own to about 25%. I became aware of the problem when my alerts (email, text, other alerts) were often barely audible if phone was in my pants pocket.

I can raise it back to maximum and it can lower on it's own within a few minutes even if the phone has not been in use, having any activity, or even wakened. One I time raised the volume, plugged it in to charge while in the car, picked it up less than two minutes later and the volume had dropped. In a thirty minute timeframe of checking, the volume dropped four times. The phone has now gone an hour without the volume changing so doesn't appear to be time related.

I have an iPhone Pro Max 12, am on ios 14.4.2 and have the same problem. Additionally, I have 'change with buttons' off...but my side volume buttons still function the same. Totally confusing and annoying.

This exact thing is also happening to me. I rely on my phone to wake me up. I make sure the RINGER volume is set to max and in the morning after I've slept through my 2 alarms, it's set to about 25%. I can now no longer count on my phone to wake me up. Never had this problem before this phone & ios 13.

If you're using an iPhone X or later, please check to see if 'Attention Aware Features' is enabled, which lowers the volume of alerts: About Attention Aware features on your iPhone X or iPad Pro - Apple Support.

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