The Latin term Italicus was used to describe "a man of Italy" as opposed to a provincial. For example, Pliny the Elder notably wrote in a letter Italicus es an provincialis? meaning "are you an Italian or a provincial?".[73]The adjective italianus, from which are derived the Italian (and also French and English) name of the Italians, is medieval and was used alternatively with Italicus during the early modern period.[74]
Since the early 1960s they also popularized a large number of genres and subgenres, such as Peplum, Macaroni Combat, Musicarello, Poliziotteschi and Commedia sexy all'italiana.[278] The Spaghetti Western achieved popularity in the mid-1960s, peaking with Sergio Leone's Dollars Trilogy, which featured enigmatic scores by composer Ennio Morricone. Erotic Italian thrillers, or Giallos, produced by directors such as Mario Bava and Dario Argento in the 1970s, influenced the horror genre worldwide. In recent years, directors such as Ermanno Olmi, Bernardo Bertolucci, Giuseppe Tornatore, Gabriele Salvatores, Roberto Benigni, Matteo Garrone, Paolo Sorrentino and Luca Guadagnino brought critical acclaim back to Italian cinema.