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[Julia Kozub]

The biggest bone of contention between Amazon Prime and Netflix has been the size of the content library. Amazon Prime has a smaller library of available titles, but tends to offers more of the latest movies and TV shows for instant watching. Netflix, on the other hand only offers TV shows and movies that are over a year old (with the exception of Netflix's own productions), but has a much larger library of shows and movies than Amazon.

Amazon has invested in building the Prime Video library as the biggest any streaming service has to offer. With over 17,000 movies on Amazon compared with less than 4,000 movies on Netflix, it is not likely that Netflix will ever be able to catch up with the sheer size of the Amazon movie library.

On Jan 28, 2019, Streaming Observer reported that despite a shrinking movie library, Netflix continues to have more movies that are "Certified Fresh" by review site Rotten Tomatoes compared with Amazon Prime and HBO Now.

The only major device that does not support Amazon Video but does support Netflix is Chromecast. Netflix supports Chromecast from all its iOS and Android apps but Amazon Video does not. Netflix also has a native app for Apple TV but Amazon does not. Amazon Video apps on iOS do support streaming to Apple TV. So if you have an Apple TV you can stream Netflix without any other devices. But to use Amazon Video on Apple TV you will need an iPhone, iPad or iPod.

Netflix apps are available on many platforms, including Apple TV, iPad, Blu-ray players, TiVo, iOS and Android smartphones, Wii, Nintendo 3DS, PlayStation 3 and Xbox 360. Additionally, Netflix runs on platforms such as Roku, Windows phone and Google's Chromecast.

Amazon allows download of videos for offline viewing. Until December 2016, Netflix did not allow this. In December 2016, Netflix began allowing downloads of a limited number of videos for offline viewing. In the beginning, only Netflix original series were allowed to be downloaded. Netflix has said it is working on making a majority of the content available on its platform available for download.

Closed caption compatibility is available for a number of Amazon Instant Video devices, including the Amazon.com website for PCs and Macs, the Kindle Fire and Kindle Fire HD, the iPad, the iPhone, the PlayStation PS3 and PS4, the Xbox 360 and Xbox One, Roku, Wii, Google TV, and for Samsung and LG 2012 or later models.

Netflix is available in many countries, including the US, Canada, Mexico, South America, the UK, Ireland, and Nordic countries (excluding Iceland). The available content varies depending on the region.

Even though both services have similar-sized potential audience, Netflix accounts for a much larger share of time spent. In a report released in June 2016, networking company Sandvine estimated that Netflix accounts for 35.15% of prime-time Internet usage in North America, and Amazon Video accounts for 4.26%. The popularity of Amazon Video has been growing and it now eclipses both iTunes (2.91%) and Hulu (2.68%). YouTube comes in at 17.53% in the analysis.

The $99 yearly fee is charged after the 30-day trial period. Not every movie and TV series that is available to stream is included in the "free" annual membership. In addition to the content that is "Prime-eligible", Amazon also rents and sells other digital content (movies, music, books, TV series).

Amazon Prime appears to offer more cost savings, if it is acceptable to pay up front for one year. Prime membership further offers the free shipping, free Kindle content and more possible deals given all Amazon online shopping options. Netflix as well as Prime present attractive catalogs. However, the Netflix catalog can change quite frequently, and without notice, for movies and television series might be available one day and get pulled the next.

Netflix's monthly fee offers flexibility to join, stop the service, and re-join if it is desired. Netflix at this time has a larger archive compared with Prime. Prime is expanding its content selection constantly, and over time may lessen this difference.

Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered both as a stand-alone service and as part of Amazon's Prime subscription. The service primarily distributes films and television series produced by Amazon MGM Studios or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.

Operating worldwide, the service may require a full Prime subscription to be accessed. In countries such as the United States, United Kingdom, and Germany, the service can be accessed without a full Prime subscription,[4] whereas in Australia, Canada, France, India, Turkey, and Italy, it can only be accessed through a dedicated website. Prime Video additionally offers a content add-on service in the form of channels, called Amazon Channels, or Prime Video Channels, which allow users to subscribe to additional video subscription services from other content providers within Prime Video.[5]

The service debuted on September 7, 2006, as Amazon Unbox in the United States.[13] On September 4, 2008, the service was renamed Amazon Video on Demand.[14][15] As of August 2014 the service is no longer available for downloading purchased instant videos. On February 22, 2011, the service rebranded as Amazon Instant Video and added access to 5,000 movies and TV shows for Amazon Prime members.[16][17] On February 8, 2012, Amazon signed a deal with Viacom to add shows from MTV, Nickelodeon, Comedy Central, TV Land, VH1, CMT, Spike, BET, and Logo TV to Prime Instant Video.[18] On September 4, 2012, Amazon signed a deal with pay-TV channel Epix (now known as MGM+ and since March 2022 owned by Amazon itself) to feature movies on their streaming service, in a move to rival their competitor Netflix.[19] Additionally, in November 2013, Amazon premiered the comedies Alpha House and Betas, which are original series available exclusively online via the Prime Instant Video service. Amazon offered the first three episodes of both series at once for free, with each subsequent episode released weekly thereafter for Prime members.[20]

On July 30, 2015, Amazon announced that they had hired Jeremy Clarkson, Richard Hammond, and James May to produce an untitled motoring show for Amazon Prime Video that would later be named The Grand Tour. Neither Jeff Bezos nor Amazon stated how much Clarkson, Hammond, or May were being paid to produce the programme via their production company The Grand Tour, but Jeff Bezos stated that the deal was "very expensive, but worth it."[24] The budget for the show has not officially been announced, but Andy Wilman, the former executive producer of Top Gear stated that each episode would have a budget of around 4.5 million, nine times larger than Top Gear's budget.[25] Also in July, Amazon announced plans to expand the service to India.[26]

In September 2015, the word "Instant" was dropped from its title in the US, and it was renamed simply Amazon Video.[27] In November 2016, the Wall Street Journal reported that Amazon was pursuing streaming rights to U.S. professional sports leagues to further differentiate the service.[28][29][30]

Amazon announced in November 2016 that it planned to stream The Grand Tour globally, which led to speculation over whether the full Prime Video service would begin a wider international rollout to compete with Netflix.[31][32] On December 14, 2016, Prime Video expanded into 200 additional territories.[33]

On May 17, 2021, parent company Amazon entered negotiations to acquire Hollywood studio Metro-Goldwyn-Mayer (MGM).[35] On May 26, 2021, it was officially announced that they would acquire MGM for $8.45 billion, subject to regulatory approvals and other routine closing conditions; with the studio continuing to operate as a label alongside Amazon Studios and Amazon Prime Video.[36] The deal was closed after receiving all governmental approvals on March 17, 2022.[37]In July 2021, Amazon and Universal Pictures reached a multi-year deal to bring Universal's films to Prime Video, as well as IMDb TV (now Amazon Freevee). As part of the deal, titles from Universal's library as well as future theatrical releases would become available on Amazon's streaming services following their first pay window and four months after release on Peacock. The deal makes major franchises such as Fast & Furious, Jurassic Park and Bourne eligible to stream on Prime Video.[38] Most recently, Prime Video had signed a deal with Nigerian studio Anthill Studios.[39]

On July 31, 2022, it was announced that the service will expand to Southeast Asia, and be offered in Indonesia, Thailand and the Philippines. The offerings will include localized content, as well as localized interface and subtitles for non-local content.[41]

In January 2024, they decided to cut the original productions for both Southeast Asia and Middle East and North Africa as they shifted on European productions and even licensing.[42][43] Similar layoffs took place in West and South Africa divisions amidst fierce competition with Showmax.[44]

In 2015, Amazon launched the Streaming Partners Program (now known as Amazon Channels), a platform allowing subscription-based third-party channels (a la carte subscription services) and streaming services to be offered to Amazon Prime subscribers through the Amazon Video platform. These services are separate from the Amazon Video offering, and must be purchased separately. The original launch in the U.S. included services such as Curiosity Stream, Lifetime Movie Club, AMC's Shudder, Showtime, Starz, and others.[45][46] The service subsequently added other partners, such as HBO and Cinemax, Boomerang, Discovery Channel, Fandor, Noggin, PBS Kids, Seeso and Toku.[47] In January 2017, Amazon announced Anime Strike, an anime focused Amazon Channels service.[48] In May 2017, Amazon Channels expanded into Germany and the UK; in the UK, the company reached deals to offer channels from Discovery Communications (including Eurosport), and live/on-demand content from ITV.[46][49]

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