Discussion Board Paper
Alex Neuber
Audience Analysis (Building Block) Paper
Teaching a group of your peers has proven to be a valuable exercise, but what changes would your presentation undergo if you were suddenly faced with a new audience? Would you discuss hybrid cars with environmentalists in the same manner that you would with executives of a major petroleum company? What specific alterations would you make to your research, organization, and delivery appeal to a variety of audiences? The ability to adapt to different listeners will make you a better public speaker. We ask that you choose one specific, persuasive topic and write a 1-2 page paper on how you would present this same idea to three disparate audiences. Make sure that you research each audience type to determine demographics, psychographics, and Belief-Attitude-Value Systems. Tie in your research experience from Assignment 1 to outline the major sources you would employ to get your point across to even the most hostile crowd. The building-block/audience analysis paper counts for 10% of your grade.
Audience Analysis (Building Block) Paper
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Audience Building Block Appeal Paper
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