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Lonely Planet is a large travel guide book publisher.[3] As
of 2011[update], the company had sold 120 million books since
inception.[4][needs update]
Lonely Planet was founded by married couple Maureen and
Tony Wheeler. In 1972, they embarked on an overland trip through Europe
and Asia to Australia, following the route Lonely Planet Spain &
Portugal's Best Trips (Travel Guide) (English Edition) of the Oxford and
Cambridge Far Eastern Expedition.[5][6]
The company name originates from the misheard "lovely
planet" in a song written by Matthew Moore.[7] Lonely Planet's first
book, Across Asia on the Cheap,[8] had 94 pages, was written by the
couple in their home.[9] The original print run consisted of Lonely
Planet Spain & Portugal's Best Trips (Travel Guide) (English
Edition) stapled booklets.[10]
Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.[11]
The Lonely Planet guide book series initially expanded in
Asia, with the India guide book in 1981,[12] and expanded to rest of the
world.[4] Geoff Crowther Lonely Planet Spain & Portugal's Best
Trips (Travel Guide) (English Edition) was renowned for frequently
inserting his opinions into the text
of the guides he wrote. His
writing was instrumental to the rise of Lonely Planet. The journalist
used the term "Geoffness", in tribute to Crowther, to describe a quality
that has been lost in travel guides.[9]
By 1999, Lonely Planet Lonely Planet Spain & Portugal's
Best Trips (Travel Guide) (English Edition) had sold 30 million copies
of its travel guides. The company's authors consequently benefited from
profit-sharing and expensive events were held at the Melbourne office,
at which limousines would arrive, filled with Lonely Planet
employees.[4]
In 2007, the Wheelers and John Singleton sold a 75% stake
in the company Lonely Planet Spain & Portugal's Best Trips (Travel
Guide) (English Edition) to BBC Worldwide, worth an estimated
£63 million at the time.[9] The company was publishing 500 titles and
ventured into television production. BBC Worldwide struggled following
the acquisition, registering a £3.2 million loss in the year to the end
of March 2009. By the end of March 2010, profits of £1.9 million had
Lonely Planet Spain & Portugal's Best Trips (Travel Guide) (English
Edition) been generated, as digital revenues had risen 37% year-on-year
over the preceding 12 months, a Lonely Planet magazine had grown
and non-print revenues increased from 9% in 2007 to 22%.
Lonely Planet's digital presence included 140 apps and
8.5 million unique users for
lonelyplanet.com, which hosted the Thorn
Tree travel Lonely Planet Spain & Portugal's Best Trips (Travel
Guide) (English Edition) forum.[13] BBC Worldwide acquired the remaining
25% of the company for £42.1 million (A$67.2 million) from the
Wheelers.[14]
By 2012 BBC wanted to divest itself of the company and in
March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2
Media for US$77.8 million (£51.5 million), at nearly an £80 million
(US$118.89 million) loss.[15] Lonely Planet Spain & Portugal's Best
Trips (Travel Guide) (English Edition)
In April 2020 Lonely Planet made the decision to close its
Australian and London offices and reduce staffing levels globally in
response to the downturn in the travel industry resulting from the
COVID-19 pandemic. The company continued to publish its guidebooks and
phrasebooks, but ceased the publication of coffee Lonely Planet Spain
& Portugal's Best Trips (Travel Guide) (English Edition) table
books, children's books and the Lonely Planet magazine.[16]
Lonely Planet's online community, the Thorn Tree,[17] was
created in 1996. It is named for a Naivasha thorn tree (Acacia
xanthophloea)
that has been used as a message board for the city of
Nairobi, Kenya since 1902.[18] The tree still exists Lonely Planet Spain
& Portugal's Best Trips (Travel Guide) (English Edition) in the
Stanley Hotel, Nairobi. It is used by over 600,000 travelers to share
their experiences and look for advice. Thorn Tree has many different
forum categories including different countries, places to visit
depending on one's interests, travel buddies, and Lonely Planet support.
In 2009, Lonely Planet began publishing a Lonely Planet
Spain & Portugal's Best Trips (Travel Guide) (English Edition)
monthly travel magazine called Lonely Planet Traveller. It is available
in digital versions for a number of countries.[19]
Lonely Planet also had its own television production
company, which has produced series, such as Globe Trekker, Lonely Planet
Six Degrees, and Lonely Planet: Roads Less Travelled.[20] Toby Amies
and Asha Gill Lonely Planet Spain & Portugal's Best Trips (Travel
Guide) (English Edition) (both British TV presenters) took part in the
Lonely Planet Six degrees.[citation needed]
A mention in a Lonely Planet guidebook can draw large
numbers of travellers, which changes places mentioned. For example,
Lonely Planet has been blamed for the rise
of what is sometimes
referred to as 'the Banana Pancake Lonely Planet Spain & Portugal's
Best Trips (Travel Guide) (English Edition) Trail' in South East
Asia.[21][2
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