Any intro aero book should lay this out -- I'm not sure which text you have handy so I won't quote page numbers...
First, note some subtlety in notation. Usually we use cl, cd for 2D airfoil coefficients and CL, CD for 3D coefficients.
I'm sure you're comfortable with:
CL = L/(q*S)
Where q = 0.5*rho*V^2
We non-dimensionalize the force on a surface by dividing by the dynamic pressure (q) and the reference area (S).
What is the force on a 2D airfoil? If you were holding a 2D foil in your hands, what force could it resolve?
So, we talk about the load on a 2D section as being 'per unit depth'. So, force per inch of span or per meter, or whatever you prefer. That load per unit span is usually denoted lower case l. With that, we have:
cl = l/(q*c)
From these, you can probably convince yourself of things like integrating the chord to get the area:
S = 2*int_0^(b/2) c(y) dy
This means the integral starting at zero _0 going to the tip (b/2) ^(b/2). Where b is the span.
If you were to divide S by b, you could get:
cbar = S/b
l(y) is the load distribution -- the thing that we want to be elliptical for minimal induced drag.
l(y) = cl(y) * c(y) * q
q is a constant, so we can divide both sides by q and we still have a curve with the same shape. Likewise, we can divide both sides by another constant (cbar) and we still keep the same shape.
l(y)/q = cl(y) * c(y)
This is the quantity that OpenVSP plots -- it has the shape of the load distribution.
Rob