Refresh sequence signal

[Ken Weiner]

Some publishers refresh their ads within an ad slot (e.g. new ad every 30 seconds).

Is there any way within an OpenRTB (any version) bid request to indicate that the ad impression is part of a refresh sequence, and to indicate the sequence (1st, 2nd, 3rd, etc).

A buyer might want to assume that an ad's performance/impact decreases with each refresh sequence and bid accordingly according to such a signal.

[Rishi Agarwal]

AFAIK, there is no such way to find out. Every ad refresh is a new request. However, as a workaround, the bidder side pattern detection could solve this issue, but only partially. 

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Rishi Agarwal

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[Ken Weiner]

Thanks Rishi.  I didn't think there was currently a way to signal an ad refresh sequence in a bid request, but I wanted to check with the group.