Auctioning multiple impression types within the same request

[George Eracleous]

Hey everyone,

I would like to get your thoughts and best practices on the next following topic: 

How (as an exchange) can we auction multiple imp types such as native, video and banner within the same bid request?

Some possible approaches are:

1. The DSP will supply different endpoints for the different ad types (e.g one for banner demand and another for native)
• This ofc means higher bandwidth costs for both sides
2. Since the protocol allows it the same imp object can include many impression type objects such as banner or video. However, it also mentions that it's preferred that only one is includes plus that the DSP should only bid on at most one of those types.
3. Include more than one imp objects in the imp array where each imp will auction one of the types.

So the question is: What is currently the approach followed by the majority in the market?

Best,

George

[Benji Weber]

Hello George,

I don't have the answer but also very interested in this.

In our case we have multiple video imp types we'd like to auction within the same bid request.

We're currently working around the problem by (ab)using PMP deal ids to allow buyers to express a preference for one type over another.

We've also been considering sending multiple imp objects in the imp array but the bidrequests can quickly get huge with a few permutation of impression types to offer.

--

benji

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[Laura Morillo]

I'd also love to know a bit more about the preferred approach for this problem if someone is already sending multiple impression types for one bid request!

Best,

Laura

On Friday, 12 May 2017 12:58:23 UTC+2, Benji Weber wrote:

Hello George,

I don't have the answer but also very interested in this.

In our case we have multiple video imp types we'd like to auction within the same bid request.

We're currently working around the problem by (ab)using PMP deal ids to allow buyers to express a preference for one type over another.

We've also been considering sending multiple imp objects in the imp array but the bidrequests can quickly get huge with a few permutation of impression types to offer.

--

benji

On 12 May 2017 at 11:22, George Eracleous <geo...@avocarrot.com> wrote:

Hey everyone,

I would like to get your thoughts and best practices on the next following topic: 

How (as an exchange) can we auction multiple imp types such as native, video and banner within the same bid request?

Some possible approaches are:

1. The DSP will supply different endpoints for the different ad types (e.g one for banner demand and another for native)
• This ofc means higher bandwidth costs for both sides
2. Since the protocol allows it the same imp object can include many impression type objects such as banner or video. However, it also mentions that it's preferred that only one is includes plus that the DSP should only bid on at most one of those types.
3. Include more than one imp objects in the imp array where each imp will auction one of the types.

So the question is: What is currently the approach followed by the majority in the market?

Best,

George

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