Some specific questions about protocol and exchanges

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Pavel Shkliaev

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Jul 16, 2019, 7:07:35 AM7/16/19
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Hi guys?

Context:
- There are advertising places with high CTR, but shows require some restrictions on the advertisers content. These restrictions are beyond the scope of existing filters, as far as I know.
The possibility of impressions requires the presence of a specific ID for which the advertiser’s creative is selected for further advertising.

Guys, I have a few questions about the OpenRTB protocol and exchanges:
one.
1
1.1 Where is it better to indicate the presence of these IDs? In keywords? In creative attributes? In content?
1.2 How will the DSP filter ad request if this ID is present?
1.3 Will such requests somehow interfere with the work of the exchanges? Create spam, extra load or something else ...
2
2.1 How will the DSP adjust the filters?
2.2 How will the SSP filter unsuitable responses if the ID match criteria are not satisfied?

Example ad request with CUSTOM_ID:

{
    "id" : "eb85349d-03c3-44f4-a77b-824f7221d116",
    "imp": [
        {
        "id": "1",
        "banner": {
            "h": 250,
            "w": 300
            }
        }
    ],
    "content": {
"cat":[ "IAB15", "IAB15-10" ],
"keywords": "CUSTOM_ID1,CUSTOM_ID2,CUSTOM_ID3"
    },
    "site": {
        "id": "102855",
        "name": "Example Site Name",
        "domain": "http://www.example.com",
        "cat" : [ "IAB15", "IAB15-10" ],
"sectioncat" : [ "IAB15", "IAB15-10" ],
        "ref" : "http://refer+url",
        "publisher": {
            "id": "qqwer1234xgfd",
            "name": "site_name",
            "domain": "my.site.com"
        }
    },
   ...
}
===================================================================
{
    "id" : "eb85349d-03c3-44f4-a77b-824f7221d116",
    "imp": [
        {
        "id": "1",
        "banner": {
            "h": 250,
            "w": 300
            }
        },
"ext": {
            "ids": ["CUSTOM_ID1","CUSTOM_ID2","CUSTOM_ID3"]
        }
    ],
    "site": {
        "id": "102855",
        "name": "Example Site Name",
        "domain": "http://www.example.com",
        "cat" : [ "IAB15", "IAB15-10" ],
"sectioncat" : [ "IAB15", "IAB15-10" ],
        "ref" : "http://refer+url",
        "publisher": {
            "id": "qqwer1234xgfd",
            "name": "site_name",
            "domain": "my.site.com"
        }
    },
   ...
}
=====================================================================


{
    "id" : "eb85349d-03c3-44f4-a77b-824f7221d116",
    "imp": [
        {
        "id": "1",
        "tagid": "CUSTOM_ID1,CUSTOM_ID2,CUSTOM_ID3",
"banner": {
            "h": 250,
            "w": 300
            }
        }
    ],
    "site": {
        "id": "102855",
        "name": "Example Site Name",
        "domain": "http://www.example.com",
        "cat" : [ "IAB15", "IAB15-10" ],
"sectioncat" : [ "IAB15", "IAB15-10" ],
        "ref" : "http://refer+url",
        "publisher": {
            "id": "qqwer1234xgfd",
            "name": "site_name",
            "domain": "my.site.com"
        }
    },
   ...
}

===================================================================



Regards
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