Matching mobile app stores categories to IAB categories

[Yael Rubinstein]

Hi,

We are trying to understand if there is a mapping between the IAB categories and the google play and apple store categories?

There are many examples of missing categories, for example, we're trying to find the suitable IAB category for a 'flashlight' app, (in app store it is "productivity" or "utilities")?

Thanks

Yael

[Melissa Gallo]

Hi Yael,

This is a discussion better suited for the Taxonomy and Mapping Working Group.  We're working on updating all of the categories. Please email me if you're interested in joining that effort.  mel...@iab.com. 

Thanks,

Melissa