Useful data to enrich a BId Request

[Ryan Davies]

Hi All, 

I'm currently reviewing our RTB platform and was wondering if any of you have pointers on data you would consider vital or highly important that we should include in the bid request? or if there's anything that you think might be a waste of time? 

[jgwi...@vindicotech.com]

HI Ryan,

Can you narrow the scope of your question?  Without any context of your business needs, it's really hard to answer this.  Of course the spec includes all fields that are "required" to complete a successful bid request/response transaction. And there are also "recommended" fields, but other than that, most is "optional" for the very reason that they are useful to some, but not all.

So, what do you "need" for your business strategy?

Cheers,

Jonathan