The first idea that comes to my mind is creating a custom template report. You can find more about that in the
templating documentation. In this case you would need to write the actual HTML. To create a link it would look something like this:
<a href="{{cells["url"].value)}}">{{cells["url_label"].value)}}</a>
There's an example about how to create a YAML report. Using that as a guide you could would create an HTML report. In your use case you probably also need to wrap the HTML link inside the full compliment of HTML Table tags.
You might also want to encode the url (See
escape documentation.)
Hope that helps.
--
John Little