> That is how 0 degrees position looks like in Kicad.

The "R1" label and the GND signal attrubute suggest that this is a screenshot from your PCB design. But you must not look at the part how it is placed on your PCB, but how its footprint is drawn in your library, in its neutral orientation.
I don't know how it works in KiCAD, but I'm sure you can somehow
jump into the library for that particular footprint.
_Mark
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Hi Kamen,
Hmmm.. OK, I just looked at the ReferenceStripFeeder and it seems this one has a different definition of tape °0:
Although it documents the tape with the sprocket holes at the top
as "0°", it actually treats this tape orientation as +90°,
internally. Or in other word: if you want to see the 0°
orientation, you need to have the sprocket holes to the right:

https://github.com/openpnp/openpnp/wiki/ReferenceStripFeeder#rotation-in-tape
Details:
This is also evident in the code.
You get the impression that this is 0° from the call here:
But unfortunately, getAngleFromPoint() uses a +90° transformation, by swapping
X and Y and negating Y in the call to atan2(),
which expects the Y component first.
When I implemented the ReferencePushPullFeeder (from where you
got the explanation
of "Rotation in Tape"), I made it compliant with EIA-481-C
and therefore the 0° tape orientation is the one with the sprocket
holes on top.

ANSI/EIA-481-C, Page 5, see also "Electronic Component Zero Orientation For CAD Library Construction".
(it is the same for the BlindsFeeder, btw. that I also authored).
When I did that, I was under the impression that
ReferenceStripFeeder does it the same way (from reading the Wiki
section cited above) , which is not true, as it turns out.
Duh!
To sum it up:
For the ReferenceStripFeeder, use the same guidance, but take
the 0° tape orientation as the one with the sprocket
holes to the right.
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