For PIV, we divide the image onto interrogation windows. Usually, those windows have the size of 32x32pixels or 64x64pixels. That's what's called window size in the link you gave. One such window will have only one velocity vector assigned to it.
Each interrogation window must contain around 8 particles (cells in your case). Each of those particles must move a quarter of the interrogation window size during the time between the images. The entire movement must lie within the interrogation window.
1. Estimate velocity of your cells in mm/s from the knowledge of your setup
2. From the calibration of your camera, you must know pix/mm (scale factor)
3. Use the scale factor to get velocity in pix/s
4. Since you know the time between the images and velocity in pix/mm, you can find how many pixels the cell moves during that time
5. Multiply that displacement by 4 and you get the size of your interrogation window
Also, each cell should better occupy more than 1 pixel, ideally 2 pixels.
Search area size and overlap - I would suggest not to bother with it now. Set them both to 0. They are the tools of fine tuning (and can be adjusted absolutely empirically, i.e. by trial and error). Get the interrogation window size right first. That's the tool of coarse adjustment.
Ivan