3 Ways to Increase In App Advertising Revenue

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Apr 21, 2016, 9:55:14 AM4/21/16

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Hi appnexter!

The entertainment industry is exploding far beyond what it was five or ten years ago. Gone are the days where entertainment encompassed a standard blend of TV, movies, social media, and video games.

But let’s face it, ads can be aggravating from the user’s perspective. Generally speaking, all users want to do is make it to the next level with as little unnecessary interruptions as possible.

A smart developer needs to develop the right strategy to ensure the ads add value rather than hinder the user experience. Here are a few ways to make it happen:

1. Champion Ad Relevens

Conventional thinking assigns in-app ads the role of ultimate UX bullies. Truth be told, that’s where it’s aligned with conventional execution. The in-app ad strategies of 2016 call for ads to become the integral part of the app, adding additional content layers.

Rewarded video is a classic example here. The users are offered the opportunity to watch an engaging app trailer in exchange for a post-view reward. The reward itself varies from classic in-app currency, to extra game time, to promotion to the next level, etc. – the opportunities are endless...