Edge over competition?

[spacemeister]

I'm running an online marketplace selling office/coworking space in South East Asia to startups/SMEs. There are about 4 other companies doing the same things as I am. Difference being that they've got funding and my company is 100% bootstrapped so far.

I'd just like to know what I can do as the small fry to gain an edge over the competition without breaking bank. 

So far, my marketing efforts involve Google Ads, content marketing,organic SEO and basically attending startup industry events where potential clients might be.

Thanks

[Nick Fawbert]

All business thrives because it solves a problem.

But SMEs using coworking spaces have a lot more problems than just a desk to sit at.

Have a think about what those problems may be, and how you can help solve them.

For example they may include networking or advice - both of which are convenient to resolve digitally.

If you don’t have funding you may not be able to afford ads - so think about generating content which others can share around.

Nick

Nick Fawbert

Founder

Mutiny Asia

www.mutiny.asia

+65 9853 0051

Learn with Mutiny: http://mutiny.asia/Workshops

Create with Mutiny: http://mutiny.asia/Create/Video-Tutorials

Skype: nick_fawbert

Twitter: @nickfawbert

LinkedIn: https://sg.linkedin.com/in/nickfawbert

 

---

From: open...@googlegroups.com on behalf of spacemeister <contac...@gmail.com>
Sent: Tuesday, March 19, 2019 6:33 PM
To: OpenFrog
Subject: [OpenFrog] Edge over competition?

 

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[Hugh Mason]

Adding to Nick's excellent advice: 

He's giving you a cut down version of what Simon Sinek talks about here:
https://www.youtube.com/watch?v=IPYeCltXpxw

Or if you prefer a vintage spin, here's Elmer Wheeler making the same point in the 1930s:
https://www.youtube.com/watch?v=eUmxGqsuKmY

Using Elmer's language ... coworking spaces that sell desks and chairs are selling steak, not the sizzle. What is the sizzle that you can offer with your digital platform that coworking operators can't?

[Roland Turner]

On 19/3/19 6:46 pm, Hugh Mason wrote:

> Or if you prefer a vintage spin, here's Elmer Wheeler making the same
> point in the 1930s:
> https://www.youtube.com/watch?v=eUmxGqsuKmY

Wow; I've heard references to the sizzle for decades, without ever
actually connecting it with an individual, let alone seeing him speak!

- Roland

[drllau]

 

SpaceMeister,

I believe WeWork acquired Meetup to build services around their assets (hotdesks) ... you might wish to consider the deeper needs behind why people want to go to co-working spaces instead of working from home. In marketing they would call it potential touch points, where you can subtly bring to the attention of your services instead of a blast-to-the-face(book) or annoy-ware. Some ideas off top of head

- social support

- find co-founders

- travelling and need reliable internet (esp in rural ASEAN)

- look for customers/suppliers

- professional events of interest

... yadda yadda ... take a bunch of co-workers and invite for drinks to discover their latent needs and what you can facilitate

Lawrence

http://www.linkedin.com/in/drllau

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