I know this post is a bit old, but my two cents worth...
All CMOS devices are sensitive to static. It can fry them or create internal shorts that may not impact the way they operate, but will cause excessive current draw. It can also just upset them so they don't work right until power is cycled as you seem to be experiencing.
When a pin on a CMOS device is pulled too far outside the power supply range a internal parasitic diode starts to conduct current. This current is injected into the substrate where it can turn on a parasitic SCR structure that is part of all CMOS devices. Once on this SCR structure can draw enough current that it destroys the device, or at least impact the operation of the CMOS device. The only way to shut off this current is to remove power.
I can't say why one module is more sensitive than another, but all external metal attached to any internal circuits should be grounded or otherwise protected against static discharge.