Yelp tries to fix its trust issues...

[Jose Leal]

Thanks to Derek for this link:

http://officialblog.yelp.com/2010/04/announcing-steps-to-avoid-confusion-increase-transparency.html

Looks like they're now making public how their automated review filter
works and doing away with the businesses ability to select favorite a
review. Both sound like simple steps in the right direction.

jal

[Dragan Stojanovic]

Here is a good explanation of Yelp's "review filter" and a quick video
(3.5min): http://officialblog.yelp.com/2010/03/yelp-review-filter-explained.html

Agreed Jose - it is good to see them responding to public concerns and
adding transparency.

Their approach is also interesting:
- All reviews show up on user's profile page (shows activity, etc)
- Only selected reviews (ones that pass the filter) show up on the
business profile page
- Reviews that show up on business profiles are dynamic, and based on
the changing reputation of the user

As user reputation becomes a part of the OM framework, it is possible
that applications may choose to let users filter based on reputation
level. Of course, how the "reputation" is calculated should also be
transparent (even at the risk of some users "gaming it"). I wonder if
down the line, it is broken down to simple metrics so apps can even
have their own "reputation rating" engines.

I think this could be an interesting conversation at today's
meeting...
d.

(thanks George for the link)

On Apr 6, 9:54 am, Jose Leal <jlea...@gmail.com> wrote:
> Thanks to Derek for this link:
>

> http://officialblog.yelp.com/2010/04/announcing-steps-to-avoid-confus...