Hi Jeff,
While Stefan has done a good job, you can indeed use ola_trigger, just get it to run the oscsend program. It's up to you which way you go, if the messages you're sending are simple (play, stop, pause or similar) with ranges of channels triggering specific messages, I'd probably go with ola_trigger, as it will be easy to get a command working with oscsend, then drop it into the trigger config. If you're trying to do something a bit more complex with processing of channel data, you'll probably find a script like Stefan wrote easier.
If you're controlling an off the shelf bit of kit, it would be great to share what you've done, either an ola_trigger config or a script using an API.