A misunderstanding here. I was not saying that 'using a label' means 'the flow transports unstructured information', I was saying that in the context of an ArchiMate
model, elements and relations are 'structure' and labels are not part of the structure of the model, they can be anything (thus 'unstructured'). So, I did not say labels
represent unstructured information, I said labels
are unstructured information (in the model). Note that the meaning of a model for a large part comes from the unstructured information. If you remove all labels of an ArchiMate model, the model becomes useless (and thus — Uncle Ludwig strikes again — meaningless). See also
ArchiMate is not a language.