NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later developed web software. It was founded in 1985 by CEO Steve Jobs, the Apple Computer co-founder who had been forcibly removed from Apple that year.[1][2] NeXT debuted with the NeXT Computer in 1988, and released the NeXTcube and smaller NeXTstation in 1990. The series had relatively limited sales, with only about 50,000 total units shipped. Nevertheless, the object-oriented programming and graphical user interface were highly influential trendsetters of computer innovation.
NeXT partnered with Sun Microsystems to create a programming environment called OpenStep, which decoupled the NeXTSTEP operating system's application layer to host it on third-party operating systems. In 1993, NeXT withdrew from the hardware industry to concentrate on marketing OPENSTEP for Mach, its own OpenStep implementation for several other computer vendors. NeXT developed WebObjects, one of the first enterprise web frameworks, and although its market appeal was limited by its high price of US$50,000 (equivalent to $100,000 in 2023), it is a prominent early example of dynamic web pages rather than static content.
Apple purchased NeXT in 1997 for $427 million, including 1.5 million shares of Apple stock. The deal appointed Steve Jobs, then the chairman and CEO of NeXT, to an advisory role at Apple; and OpenStep was combined with the classic Mac OS, to create Rhapsody and Mac OS X.
In September 1985, after several months of being sidelined, Jobs resigned from Apple.[12] He told the board he was leaving to set up a new computer company, and that he would be taking several Apple employees from the SuperMicro division with him, but he also promised that his new company would not compete with Apple and might even consider licensing their designs to them under the Macintosh brand.[13]
In 1986, Jobs recruited graphic designer Paul Rand to create a brand identity for $100,000 (equivalent to $278,000 in 2023).[17] Jobs recalled, "I asked him if he would come up with a few options, and he said, 'No, I will solve your problem for you and you will pay me. You don't have to use the solution. If you want options go talk to other people.'"[18] Rand created a 20-page brochure detailing the brand, including the precise angle used for the logo (28) and a new company name spelling, NeXT.[17]
In 1987, Ross Perot became NeXT's first major outside investor. He invested $20 million for 16% of NeXT's stock after seeing a segment about NeXT on the 1986 PBS documentary Entrepreneurs.[14] In 1988, he joined the company's board of directors.[23][24]
NeXT and Adobe collaborated on Display PostScript (DPS), a 2D graphics engine that was released in 1987. NeXT engineers wrote an alternative windowing engine edition to take full advantage of NeXTSTEP. NeXT engineers used DPS for on-screen graphics such as title bar and scroller for the user-space windowing library.[25]
The first NeXT Computers were test launched in 1989, and then NeXT sold a limited number to universities with NeXTSTEP 0.9 beta pre-installed.[28] Initially, this targeted the United States higher-education institutions only, with a base price of $6,500 (equivalent to $16,000 in 2023).[20] The computer was widely reviewed in magazines, primarily the hardware portion. When asked if he was upset that the computer's debut was delayed by several months, Jobs responded, "Late? This computer is five years ahead of its time!"[29]
The NeXT Computer has the 25 MHz Motorola 68030 central processing unit (CPU). The Motorola 88000 RISC chip was originally considered, but it was not available in sufficient quantities.[30] The computer has between 8 and 64 MB of random-access memory (RAM), a 256 MB magneto-optical (MO) drive, a 40 MB (swap-only), 330 MB, or 660 MB hard disk drive, 10BASE2 Ethernet, NuBus, and a 17-inch MegaPixel grayscale display with 1120832 pixels. In 1989, a typical new PC, Macintosh, or Amiga computer included a few megabytes of RAM, a 640480 16-color or 320x240 4,096-color display, a 10- to 20-megabyte hard drive, and few networking capabilities.[31][32] It is the first computer to ship with a general-purpose DSP chip (Motorola 56001) on the motherboard. This supports sophisticated music and sound processing, including the Music Kit software.[33]
The magneto-optical (MO) drive manufactured by Canon Inc. is the primary mass storage device. This drive technology was relatively new to the market, and the NeXT is the first computer to use it.[34] MO drives were cheaper but much slower than hard drives, with an average seek time of 96 ms; Jobs negotiated Canon's initial price of $150 per blank MO disk so that they could sell at retail for only $50. The drive's design made it impossible to move files between computers without a network, because each NeXT Computer has only one MO drive and the disk can not be removed without shutting down the system.[34] The drive's limited speed and capacity makes it insufficient as NeXTSTEP's primary medium.[34]
In 1989, NeXT started a deal for former Compaq reseller Businessland to sell the NeXT Computer in international markets. Selling through a retailer was a major change from NeXT's original business model of only selling directly to students and educational institutions.[35] Businessland founder David Norman predicted that sales of the NeXT Computer would surpass sales of Compaq computers after 12 months.[36]
In 1990, NeXT released a second generation of workstations, a revised NeXT Computer called NeXTcube and the NeXTstation. The NeXTstation's nickname is "the slab" for its low-rise box form-factor. Jobs ensured that NeXT staffers did not nickname the NeXTstation "pizza box" to avoid inadvertent comparison with competitor Sun workstations, which already had that nickname.
The machines were initially planned to use the 2.88 MB floppy drive, but its floppy disks were expensive and had failed to supplant the 1.44 MB floppy. NeXT used the CD-ROM drive instead, which eventually became the industry standard for storage. Color graphics were available on the NeXTstation Color and NeXTdimension graphics processor hardware for the NeXTcube. The new computers, with the new Motorola 68040 processor, were cheaper and faster than their predecessors.[41][42]
In 1992, NeXT launched "Turbo" variants of the NeXTcube and NeXTstation, with a 33 MHz 68040 processor and the maximum RAM capacity increased to 128 MB. In 1992, NeXT sold 20,000 computers, counting upgraded motherboards on back order as system sales. This was a small number compared with competitors, but the company reported sales of $140 million for the year, which encouraged Canon to invest a further $30 million to keep the company afloat.[43]
In its existence, Next has sold a total of 50,000 copies of Nextstep, says Jobs. It's not much of an installed base, so he predicts the company will ship 50,000 Nextstep packages in 1993. But Next needs to increase its volume three-fold in order to build enough momentum to forestall Microsoft and Taligent in the object-oriented software business.
In total, 50,000 NeXT machines were sold,[45][44] including thousands to the then super-secret National Reconnaissance Office located in Chantilly, Virginia. NeXT's long-term plan was to migrate to one of the emerging high-performance Reduced Instruction Set Computing (RISC) architectures, with the NeXT RISC Workstation (NRW). Initially, the NRW was to be based on the Motorola 88110 processor, but it was later redesigned around dual PowerPC 601s, due to a lack of confidence in Motorola's commitment to the 88000-series architecture in the time leading up to the AIM alliance's transition to PowerPC.[46][47]
In late 1991, in preparation for NeXT's future withdrawal from the hardware industry, the company started porting the NeXTSTEP operating system to Intel 80486-based IBM PC compatible computers. In January 1992, it was demonstrated at NeXTWorld Expo. By mid-1993, the process was completed, and version 3.1 (NeXTSTEP 486) was released.[48]
NeXTSTEP 3.x was later ported to PA-RISC-[49][50] and SPARC-based platforms, for a total of four versions: NeXTSTEP/NeXT (for NeXT's own hardware), NeXTSTEP/Intel, NeXTSTEP/PA-RISC, and NeXTSTEP/SPARC. Although the latter three ports were not widely used, NeXTSTEP gained popularity at institutions such as First Chicago NBD, Swiss Bank Corporation, O'Connor and Company, due to its sophisticated programming model.[51] The software was used by many U.S. government agencies, including the United States Naval Research Laboratory, the National Security Agency, the Advanced Research Projects Agency, the Central Intelligence Agency, and the National Reconnaissance Office.[52] Some IBM PC clone vendors offered somewhat customized hardware solutions that were delivered running NeXTSTEP on Intel, such as the Elonex NextStation[53] and the Canon object.station 41.[54]
In 1993, NeXT withdrew from the hardware industry, and the company was renamed to NeXT Software, Inc. Consequently, 230 of the 530 staff employees were laid off.[55] NeXT negotiated to sell its hardware business, including the Fremont factory, to Canon, which later canceled the deal. Work on the PowerPC machines was stopped, along with all hardware production. Sun CEO Scott McNealy announced plans to invest $10 million in 1993 and use NeXT software in future Sun systems.[56] NeXT partnered with Sun to create a programming environment called OpenStep, which is NeXTSTEP's application layer decoupled for third party operating systems.[57] In 1994, Microsoft and NeXT collaborated on a port of OpenStep to Windows NT, which was never released.[58]
In January 1994, a developers' conference was held in Washington, D.C. Attendees of the 1994 NeXT East Coast Developer Conference had the opportunity to purchase a software bundle including NEXTSTEP 3.2.[59]