My phone died a few songs into the Yeezus concert. I couldn't take notes. I couldn't take pictures. A masked Kanye West was baring his soul on a makeshift mountain structure in Staples Center and I had to commit everything to memory, but even as I sit here and the details blur, with Yeezus, the experience stays with you.
The Yeezus tour isn't an explicit crowd pleaser. It's more like Kanye's personal exaltation. In the process, his demons are exorcised. The concert's like watching a horror film, its chilling sense heightened by last Saturday's show's proximity to Halloween. Many in attendance were wearing costumes, and the eerie atmosphere crept into the general spirit of the night.
I went to the Touch The Sky tour. People were wearing Lacoste polos with popped collars, excited to see the most interesting new artist maximize his mantra. I went to the Glow in the Dark tour. People were wearing Shutter Shades, blasting Graduation in the parking lot.
Yeezus is like a funeral for Kanye's frustrations, as held in a haunted house. Goths. Men in skirts. Ambitious layering. Merchandise emblazoned with skulls and Confederate flags. Over the course of the night, even amongst a sea of 20,000 people, I ran into at least a dozen people I knew. Everyone was wearing all black. We were all there to take it in. Yeezus is an embodiment of Kanye's very public pain and losses that haven't been on display since his last solo tour. You walk in and see how his image has changed. It's stark. It's grim. It's real. It's different.
Kendrick Lamar's reached dazzling heights this year, but in the presence of Kanye, his star is dimmed. "m.A.A.d City" has made people go more insane in the club at 3 a.m. than it did in this arena. Yes, thousands of people sang along and went crazy and it was cool, but there was another major event to experience soon after and the anticipation was palpable. Ominous selections from Burial's Untrue played over the sound system as concertgoers filed out to get drinks after the opening act. Tension peaked when the lights dimmed and after an hour or so of waiting, it became apparent that Kanye was going to emerge.
That barrier is the catalyst for the Yeezus tour experience. It's a concert where the headliner doesn't show his face for the better part of two hours. He's completely alone onstage for the majority of the time. When other people do appear, it's a dozen naked women who carry him, a beast who looks like the Mothman, or Jesus. In this space, blasphemy rules with a self-aware wink. It's creepy. It's rock. It's punk. On the night I saw the show, Kanye's strife was compounded by the fact that it was in "the city that took [his] mother, but also gave [him his] child." Either you're put off by the extremes or absorbed into them, but Kanye doesn't care either way. Kanye climbs a twisted path on his makeshift mountain like the angels in the "Crossroads" video and screams about fucking your Hamptons spouse.
His rants turn the attention to the audience for a second. They're an extension of the message he's been trying to get across this entire year. The Grammys are fake. MTV is fake. Nike is this close to being fake if they don't let him design the next season of NBA jerseys or something. He told us that, because of social media, we have the power, not the corporations. He mobilizes the troops, but it's not long before it's back to him. Kanye says verbatim: "Any time you feel like you can't do something, just take the small ten percent of the level of confidence that I got every motherfucking day and feel like you can overtake this shit." Ten fucking percent. Kanye's like Jim Jones at Jonestown, but his agenda actually makes sense. This Kool-Aid isn't going to kill us, it'll only help us ball harder, just like the other Jim Jones preached.
More songs were performed. They sounded good. Outfits were changed. They looked nice. There was a light show. It was trippy. But you expect that. The tone of the Yeezus tour makes you feel weirdly detached, even in the overtly traditional "concert moments" of pure exuberance where you and other 18,000 people are waving your hands in the air, it feels bigger than that. This is a guy who's onstage comparing himself to Walt Disney and Steve Jobs and Ralph Lauren and Tupac Shakur in front of 18,000 people. It invades your psyche.
The show closed with "Bound 2" and I walked out with my friends, all of us repeating "Jerome's in the house, watch your mouth" over and over as we walked the streets of Los Angeles, until we got to my car, my phone still dead, rendering me unable to text anyone about what I'd just witnessed. Kanye West doesn't even have a phone. His impulses are channeled into art for our consumption, not text messages.
In my car, it was time for something different. You watch Blue Valentine with your girlfriend, and you try to have a lighter conversation after. That's what we had to do after Yeezus. Because my phone was dead, I couldn't play "Do My Thang" from Bangerz for the friends who were talking shit about Miley during small talk at the concert. The only CD in my car was Drake. Talk of returning to Staples Center in a month for Would You Like A Tour? ensued. Dropoffs were made. Yeezus still occupied my mind, but "Worst Behaviour" was loud in my car.
A block away from my apartment, I was waved down by a girl. She was wearing all black. I passed her up. The waving continued, stronger now, with vigor and desperation, and I wanted to be a Good Samaritan. I reversed, and she came up to my window, "You like Drake?" She and two friends were in town from Orange Country celebrating a birthday and their cab driver had gone into cardiac arrest. That would explain the ambulances and fire trucks on my block.
I left my car with the valet. The girls were loud in the hallway, and we received a noise complaint the instant we got to their room. We shared a beer. R. Kelly and Jay Z's "Fiesta" remix was on the radio, and suddenly we weren't strangers anymore. The best songs on Kanye's latest album don't do that; they make you feel alone in a room full of your best friends. We all sang along. Songs like "Fiesta" are crowd pleasers. This was a moment we couldn't have shared if I was playing "Guilt Trip" from Yeezus.
Whitney Houston was still on the mind, though. I'd never been to the hotel before. I went to room 434, where she died. What should've been a relatively pedestrian hotel hallway experience felt like a scene out of The Shining.
This is how Yeezus makes you feel. The concert was a larger than life moment. A cultural permeation. It put me in a headspace to look at room 434 with a heightened sense of appreciation, Kanye's rants speaking to many of the same problems that plagued Houston's life and death. I stayed at the door exactly as long as I needed to. I was looking at death, and almost scared to be there, but the grandiose nature was alluring.
Back in my car, and with enough juice on my phone to listen to something besides the Drake album, I turned the Bluetooth on and like an omen, my system automatically starting playing Yeezus. This may have more to do with how Bluetooth connection triggers iTunes, but it still felt like Whitney and Kanye's ghost was haunting my speakers. I couldn't take anymore of it.
Driving through Beverly Hills on the way back home to West Hollywood, I put on "This Is How We Do" from Katy Perry's new album, Prism. This is exactly what Kanye was avoiding when he skipped performing songs like "Gold Digger" at that night's show. As he put it in yesterday's interview with Power 106, "That don't sound like how my outfit look." The Yeezus tour isn't a light ride and there was no plan for it to be. Kanye's done appeasing. In the same interview, he expressed how he knows starting Yeezus with "Blood on the Leaves" would've made more people like it. You're either with it or not, and plenty aren't. Even at the Staples Center, the reception was overwhelmingly positive (of course), there were still people who paid their hard-earned money to see Kanye, sitting down, leaving early, and whispering, "This is weird." That's his aim.
You're either the hotel room a legend died in, or you're Katy Perry on the drive away from that. The Yeezus tour was the former, and those few hours stand as an idiosyncratic, sardonic moment that offers more than you can get at most concerts, rap or otherwise. It scares people, but it intrigues them. Lou Reed passed the next day, and a night at Yeezus reinforces that all Kanye wants is to get the same near-unanimous tribute to his brilliance when he dies that Lou did. Kanye sounds arrogant calling himself a "creative genius" now, but people forget that Johnny Rotten of the Sex Pistols called himself "the most prolific, genius, poet of our times" in an interview 35 years ago, and changed rock music forever shortly thereafter.
The apprehension of our society to accept that triggers thoughts of the sample from "On Sight": "He gives us what we need, it may not be what we want." But it's probably Kanye's hope that after a night like what he gives on the Yeezus tour, convictions and passions on full display, that you reconsider exactly what you need and what you want.
"That's what industry forecasters suggest," says Keith Caulfield, Billboard's associate director of charts/retail. "It's difficult to a degree to predict an album's sales until it actually goes on sale, but the closer you are to the release date, the better you can tell. It's like a weather forecast."
In the weeks leading up to its release, "there's no single, no video, no formal promotional rollout," Caulfield says. "The album kind of drops out of the sky with some mystery and excitement that can drive interest."
That may not satisfy the rapper's outsized ego. In a New York Times interview published last week, he dubbed himself the Michael Jordan of music and the Steve Jobs of "downtown, fashion, culture." On Wednesday, he posted a clip on his website declaring, "I am a god."
Everyone who drives a Hellcat says the same thing: I was impressed, but terrified. In full-power mode, it is scary, uncontrollable and nearly useless as a street car. It always receives the same enter-at-your-own-risk endorsement, and yet Dodge seems eager to facilitate as many of these reviews as possible. It even lent one to the editor of a hipstery sports website and received, in return, what amounted to a native advertisement that said all the things Dodge wants people to say about the Hellcat.
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