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At Top Rank Pros, our passion is building successful businesses online.
Our approach differs from most other agencies in that we view the
underlying technologies we offer as mere tools of the trade. Instead,
the value we deliver to our clients can be measured in business terms,
including superior ROI, increased revenue and higher traffic.
ECOMMERCE SOLUTION EXAMPLES
DKNY HOME
Tailored, Effective Solutions to Meet Your Needs
Every ecommerce site wants to sell, but only a few are successful. We
at Top Rank Pros are experts at optimizing your online business to
increase revenue, traffic, site engagement, conversion, and loyalty.
Whether you are building a new online business from scratch or seeking
to increase conversion and sales on your existing ecommerce website, we
can help. Top Rank Pros is able to craft an almost unlimited range of
tailored solutions to meet your specific needs. Our team has over a
decade of experience in ecommerce design and e-business software
development, so we know first-hand what works, and what doesn’t!
Our Range of Ecommerce Solutions
Top Rank Pros is a full-spectrum digital agency with service offerings
that range from Internet Strategy and Requirements to vendor integration
projects and dedicated site hosting. Our Solutions include:
1
Ecommerce Strategy: Remember the 5 Ps: Proper Preparation Prevents Poor
Performance. We’ll ensure your site’s success through improved site
strategy and requirements-definition using our unique Ecommerce
Requirements Specifications (ERS) methodology
2 Significantly
Increased Conversion through Improved User Experience: Our User
Interface specialists will help ensure your site architecture,
navigation and experience are optimized for maximum conversion and sales
3 Internet Marketing and Search Engine Optimization: Perhaps your site
is functioning fairly well, but it’s not getting sufficient traffic. Our
team provides SEO and targeted online marketing solutions to ensure you
gain exposure to the specific audience demographics you need
4
Ecommerce Website Design & Development: Whether you are building a
new site or want to overhaul your existing one, Top Rank Pros is your
one-stop full-service shop for an end product that delivers results. We
have experience with all the major platform vendors, and our expert team
constantly reviews the latest options from content management systems
to catalogues, as well as the latest technologies and trends. We also
have a talented in-house visual design team, 7 Designers and never rely
on generic templates
5 Custom Shopping Cart: We adapt the
Shopping Cart process to the specific requirements of your business.
This dramatically reduces the shopping cart abandonment rate far below
industry standards
6 Custom Solutions: Do you have unique
business or technical requirements that prevent you from using
out-of-the-box e-commerce solutions? That’s our specialty! We’ll
conceptualize and deliver tailored applications that will meet any need
7 3rd Party Application Integration: Have you noticed a competitor has a
hot new site feature, like 360-degree product views, 3D modeling, a
specialty search engine, advanced video features, or similar? Are you
missing the necessary business intelligence to get a clear picture of
your ecommerce transactions? Perhaps you use or are seeking a
sophisticated supply chain, POS or accounting package to manage your
brick-and-mortar stores, and you want it to work seamlessly with your
ecommerce transactions? We can help you with all of the above. We’re
abreast of all the latest technology trends and vendor solutions and
have performed hundreds of seamless vendor integrations. Let us help you
ensure your website is an essential and fully integrated component of
your business
8 Support & Maintenance: We can increase the
performance of your site – guarantied! Let us do the necessary
optimization to ensure your site is better equipped to handle your
traffic and customer service queries. We’ll also improve your overall
site performance, stability and robustness
9 Ecommerce Hosting:
Reliable and scalable hosting is part of our outstanding customer
service. Are your sites loading quickly, and is the administrative
interface easy to work with and configurable to your needs? Is someone
overseeing your hosting to ensure it’s always up and running? We offer
our clients a compelling dedicated hosting solution.
Our Methodology
We swear by our process because it works! Successful & advanced
ecommerce solutions require clear goals, precise planning, and a winning
strategy. Top Rank Pros has created a unique methodology for our
ecommerce services called the Ecommerce Requirements Specification (ERS)
that leverages our extensive industry expertise to help you achieve
lasting success. The below steps outline it in a nutshell.
The
first step in our process is to understand your product, your industry,
your value proposition, as well as the target audiences and your
competitive environment. This is done by performing intensive research,
data-collection and analysis.
Next we plan how to satisfy all
the needs and requirements of each potential target audience through use
of different personas by user segment. This ensures the maximum range
of qualified traffic and conversion.
Finally we create a
blueprint and roadmap that clearly outline the complete project scope
and the implementation methods. This benefits the client by illustrating
the final product and provides clear instructions for the
implementation team.
The complete deliverables of the ERS
include Creative Requirements, Functional Requirements, SEO
Requirements, Search Requirements, Content Requirements and Technical
Requirements. It also contains the functional design of information
architecture wireframes, sitemaps and process flows and recommends to
what extent custom development and 3rd party applications will be
necessary during implementation, or whether standard ecommerce website
tools could suffice.
The ERS is a stand-alone deliverable that
can guide development by either Top Rank Prosor a 3rd party team. If you
choose ECommerce Partners, the implementation phase will begin, which
we term the Ecommerce Development Module (EDM).
The EDM
produces tailored solutions to meet all the requirements as defined in
the ERS. The EDM encompasses the Design, Development, QA, User
Acceptance Testing, Migration and Launch processes that are involved in
any professional website development. Each step is thoroughly planned in
advance in the ERS phase, and then implementation is carefully
choreographed and managed to ensure the best results.
Team work
Account Executive: Your dedicated in-house contact who is both business oriented and market- savvy
Project Manager: The development process manager with a strong
technical background who ensures skilled execution, timely delivery, and
serves as the liaison between the account executive and the production
team
User Experience Specialist / Information Architect: Leads the
conceptualization and planning of an optimal information architecture
and functional design to ensure maximum conversion, engagement and sales
Creative / Art Director: Conceives a visually compelling yet functional site interface and related marketing materials
Search Engine Optimization (SEO) Expert: Ensures your site will be
developed properly to become more highly-ranked and be fully represented
by the major search engines like Google
Technical Lead: Our Lead
Programmers are dedicated to using the best, cleanest, most reliable,
and most cutting edge technologies in order to deliver the most stable
and engaging solutions