Let's do our next meeting on Wednesday January 1tth at 6pm in ne or se
pdx. I known one person told me that they can never make it on
Tuesday so let's try a Wednesday for fun. Will This work for
everyone. Location TBD.
Cheers
Kerry
Kerry
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Me, too. And I put it on my schedule.
So pending finalization of the date, I think a bit of prep on the topic part of our session would help. To brainstorm about “selling community to management” I think we have to have some idea of the business. Specifically some description of the business – like a business model that sketches out what’s important to the business and why. I’ve spent some time thinking about business models for communities, and I think that the business model canvas that Osterwalder developed could be useful in this case, too. Have a look:
http://learningalliances.net/category/business-models/
Here’s a piece that could be helpful: http://www.slideshare.net/techdude/business-model-generation
I’ve got a blank canvas in a couple of formats if that would help… Google Doc.
John
* John David Smith ~ Voice: 503.963.8229 ~ Skype & Twitter: smithjd
* Portland, Oregon, USA http://www.learningAlliances.net
* Got ilk?
Eastburn was good, though a bit noisy for a focused conversation: it took a bit of effort to talk from one end of the table to another.
7 of us were there. Good folks – worthwhile conversation. Good meeting. A bit long on the intros, but, hey, getting to know what people are up to is important. What people actually DO when they are doing “community management” really is pretty diverse.
The discussion:
· Was not so much about picking which community would be relevant to a business (that was the assumption when I pitched the business model angle; thinking that the issue was whether “the community” would consist of suppliers, early adopting customers, volunteer labor, professional peers, partners of some sort, or whatever)
· We talked about assessing value: how you combine systematically gathered statistics (e.g., web server logs) with anecdotes and snippets that grab the imagination.
· It only takes a few home runs to survive for another cycle or two, but you have to keep proving the value again and again.
· There was more, but that’s what I remember from the top of my head.
Next time: talking about engagement. Same format in that one person will state the problem and everybody responds, first to that person, and then generally for discussion with each other.
NB: this email message is an example of stimulating engagement. J
John
* John David Smith ~ Voice: 503.963.8229 ~ Skype & Twitter: smithjd
* Portland, Oregon, USA http://www.learningAlliances.net
* "True politics, worthy of the name -- and the only kind I will practice --
* is the politics of service to one's neighbour; service to the community;
* service to those who will succeed us." Vaclav Havel