3 Online Marketing Starting Points

[Christopher :o]

Here are a few ideas to help you hone your content into compelling
articles and posts that differ from each other.

Catching the attention of your visitor is the name of the game when it
comes to online marketing, so it's crucial that you understand what
compels visitors to click links, how you can create compelling content
to capture those clicks, and most importantly, how to turn those
clicks into goal conversions for your business.

Remember, the goal as a business owner is to expose your brand,
provide help where it's needed, and make money. While you might not
reach all three of these goals right off the bat, it's best to keep
them in mind when doing anything and everything for your business
online - it's often easy to lose sight of your goal and become lost in
the online web of pages, links, and information.

Things that compel visitors to click links ...

The first part of this answer is helpful content - whether it's about
plumbing, pizza, pet care, etc. People constantly search the net for
information; you need to be the one to deliver the solutions,
information, or answers they're looking for. The second part is
compelling titles, copy, and links - you really have to work on your
copywriting skills and aim to please the eye and mind of your visitor.
The easiest way to study what works and what doesn't is to flip
through Google's search results for literally anything - chances are
the top few results will be well written and provide compelling
content. Another easy way to get an idea for copywriting is to study
advertising (billboards, television ads, magazines, etc.) - you'll
find that the copy is simple, attractive, and compelling. By
implementing both the content your potential customers is looking for
and svelte copy, you'llimprove your chances of attracting clicks from
your potential customers.

Ways to create compelling content ...

There's all sorts of content that we naturally levitate to as readers,
but perhaps a few of the most popular include the following:

Top 10 "your compelling content here"
25 Easy ways to "your compelling content here"
The A to Z of "your compelling content here"

This types of content attract visitors because they're recognizable as
skim-able content. Let's face it, we want to get the information as
fast as possible, so the easier to read the information the better.
Lists like these tend to do well and attract links because of their
skim-ability, but also because they usually provide the information
we're looking for.

How to convert clicks into goal conversions ...

The easiest way to funnel your visitors into customers is to continue
to provide them with the information they seek - over and over again.
Eventually, they'll recognize you as an authoratative voice in the
trade and trust you for advice, solutions, or answers - this is where
some will even seek your professional work as a customer. Another way
to convert clicks is to provide links to your service or products
where possible (and appropriate) - remember, there's a balance between
providing free content (which is how you build trust with potential
customers) and flat out advertising your business (which is a turn off
for most).

Another effective way to encourage visitors to contact you for
professional help is to provide a brief bio informing them what you
do, who you are, and your credentials - don't forget a link back to
your website! This is a non-intrusive way to advertise yourself and
your business, so don't worry about losing potential business here.

Overall, the three aspects of online marketing mentioned above should
provide you with a balanced beginning for you and your business, but
it's important to remember that online marketing takes time ... not
money.