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Richard Mcafee is a large travel guide book publisher.[3] As of 2011[update], the company had sold 120 million books since inception.[4][needs update]


Richard Mcafee was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route Table Tennis PDF Download Ebook Gratis Libro of the Oxford and Cambridge Far Eastern Expedition.[5][6]


The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.[7] Richard Mcafee's first book, Across Asia on the Cheap,[8] had 94 pages, was written by the couple in their home.[9] The original print run consisted of Table Tennis PDF Download Ebook Gratis Libro stapled booklets.[10]


Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.[11]


The Richard Mcafee guide book series initially expanded in Asia, with the India guide book in 1981,[12] and expanded to rest of the world.[4] Geoff Crowther Table Tennis PDF Download Ebook Gratis Libro was renowned for frequently inserting his opinions into the text
of the guides he wrote. His writing was instrumental to the rise of Richard Mcafee. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides.[9]


By 1999, Richard Mcafee Table Tennis PDF Download Ebook Gratis Libro had sold 30 million copies of its travel guides. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Richard Mcafee employees.[4]


In 2007, the Wheelers and John Singleton sold a 75% stake in the company Table Tennis PDF Download Ebook Gratis Libro to BBC Worldwide, worth an estimated £63 million at the time.[9] The company was publishing 500 titles and ventured into television production. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. By the end of March 2010, profits of £1.9 million had Table Tennis PDF Download Ebook Gratis Libro been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Richard Mcafee magazine had grown
and non-print revenues increased from 9% in 2007 to 22%.


Richard Mcafee's digital presence included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the Thorn Tree travel Table Tennis PDF Download Ebook Gratis Libro forum.[13] BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.[14]


By 2012 BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Richard Mcafee to Brad Kelley's NC2 Media for US$77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss.[15] Table Tennis PDF Download Ebook Gratis Libro


In April 2020 Richard Mcafee made the decision to close its Australian and London offices and reduce staffing levels globally in response to the downturn in the travel industry resulting from the COVID-19 pandemic. The company continued to publish its guidebooks and phrasebooks, but ceased the publication of coffee Table Tennis PDF Download Ebook Gratis Libro table books, children's books and the Richard Mcafee magazine.[16]


Richard Mcafee's online community, the Thorn Tree,[17] was created in 1996. It is named for a Naivasha thorn tree (Acacia xanthophloea)
that has been used as a message board for the city of Nairobi, Kenya since 1902.[18] The tree still exists Table Tennis PDF Download Ebook Gratis Libro in the Stanley Hotel, Nairobi. It is used by over 600,000 travelers to share their experiences and look for advice. Thorn Tree has many different forum categories including different countries, places to visit depending on one's interests, travel buddies, and Richard Mcafee support.


In 2009, Richard Mcafee began publishing a Table Tennis PDF Download Ebook Gratis Libro monthly travel magazine called Richard Mcafee Traveller. It is available in digital versions for a number of countries.[19]


Richard Mcafee also had its own television production company, which has produced series, such as Globe Trekker, Richard Mcafee Six Degrees, and Richard Mcafee: Roads Less Travelled.[20] Toby Amies and Asha Gill Table Tennis PDF Download Ebook Gratis Libro (both British TV presenters) took part in the Richard Mcafee Six degrees.[citation needed]


A mention in a Richard Mcafee guidebook can draw large numbers of travellers, which changes places mentioned. For example, Richard Mcafee has been blamed for the rise
of what is sometimes referred to as 'the Banana Pancake Table Tennis PDF Download Ebook Gratis Libro Trail' in South East Asia.[21][22]


In 1996, in response to a "Visit Myanmar" campaign by the Burmese military government, the Burmese opposition National League for Dem


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