Digital describes electronic technology that generates, stores and processes data in terms of positive and nonpositive states. Positive is expressed or represented by the number 1 and nonpositive by the number 0. Thus, data transmitted or stored with digital technology is expressed as a string of 0s and 1s. Each of these state digits is referred to as a bit; a string of bits that a computer can address individually as a group is a byte.
Before the digital age, electronic transmission was limited to analog technology, which conveys data as electronic signals of varying frequency or amplitude added to carrier waves of a given frequency. Broadcast and phone transmission have conventionally used analog technology.
The word digital can also, more broadly, apply to anything that's represented or processed by means of digital technology, such as virtual reality, audiobooks, digital music, mobile apps, digital art, digital communication, digital media, podcasts and digital marketing.
Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission. A modem is used to convert the digital information in computers to analog signals for phone lines and to convert analog phone signals to digital information for computers.
Communication through digital technology can also include a wide range of communication channels such as email, text messaging, social media marketing, video conferencing, instant messaging, e-commerce and collaboration tools.
As the digital landscape evolves, the significance of digital transformation continues to rise. Review this in-depth guide to learn the fundamentals of digital transformation and see how businesses can embrace it successfully.
Kodak's Super 8 Camera is a hybrid of old and new: it shoots movies using Super 8 motion picture film but incorporates digital elements like a flip-out LCD screen and audio capture. Eight years after we first saw the camera at CES 2016, Kodak is finally bringing it to market.
A color-accurate monitor is an essential piece of the digital creator's toolkit. In this guide, we'll go over everything you need to know about how color calibration actually works so you can understand the process and improve your workflow.
The European Commission has begun to look at a greener Europe through the lens of the European Green Deal. At the same time, it is opening up discussions about the move to a more digital world: the digital transition.
The Digital Europe Programme will not address these challenges in isolation, but rather complement the funding available through other EU programmes, such as the Horizon Europe programme for research and innovation and the Connecting Europe Facility for digital infrastructure, the Recovery and Resilience Facility and the Structural funds, to name a few. It is a part of the next long-term EU budget, the Multiannual Financial Framework 2021-2027.
The Big Data Test Infrastructure (BDTI) team introduces a new online course: "Enabling a data-informed public sector: an introductory course to BDTI Essentials." This course is a cornerstone in the team's commitment to advancing digital transformation within the public sector.
We support our members towards greater maturity in digital preservation by delivering knowledge exchange, continuous improvement, horizon scanning, advice on standards, authoritative publications, and engaging and informative events.
The Handbook identifies good practice in creating, managing and preserving digital materials. By providing a strategic overview of the key issues, discussion and guidance on strategies and activities, and pointers to key projects and reports, the Handbook provides guidance for institutions and individuals and a range of tools to help them identify and take appropriate actions.
Federal agencies are required to participate in the Digital Analytics Program (DAP). Learn more about the requirements for delivering a digital-first public experience to understand the policy framework in 21st Century Integrated Digital Experience Act and OMB Memo M-23-22.
Your data, which is constantly and rapidly growing, needs a hybrid IT architecture. Here you can understand the needs for your digital infrastructure to integrate your applications, services, technologies and partners.
DMI is the proven global standard for digital marketing certification with 300,000+ members and over 65,000+ certified professionals.
We operate in 135+ countries and work with the global marketing teams of blue-chip brands and with the world's leading education brands. Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for industry.
We offer a range of both short and comprehensive courses covering all aspects of digital marketing from social media to mobile, from eCommerce to search marketing, from strategy to analytics.
Our membership program delivers news, extra content and tools, access to a global marketing community and the ability to keep you and your certification up to date.
You could be a complete beginner, a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.
We have a range of programs to suit all needs, experience levels and interests. All available in bite-sized, best-in-class interactive formats that are updated constantly.
With the robust eCommerce platform that comes with a full-featured shopping cart, Easy Digital Downloads allows you to sell digital products with ease and manage your online store efficiently. With a user-friendly interface and a variety of customization options, Easy Digital Downloads is an excellent choice for anyone looking to sell digital goods online.
Easy Digital Downloads is a platform for selling digital products that does not impose any additional bandwidth charges on file downloads. This means that you can sell and distribute your digital products without worrying about any extra fees based on the amount of data transferred to customers.
With Easy Digital Downloads, you can rest easy knowing that our secure file delivery system logs every customer interaction, giving you complete control over your business. Sleep soundly knowing your digital products are in good hands.
With numerous integrations with popular services like Stripe, PayPal, and Mailchimp, Easy Digital Downloads empowers business owners to seamlessly manage their digital products. This extensive range of integrations with leading services allows business owners to automate their workflow, increase efficiency and drive growth.
The Digital Equity Act provides $2.75 billion to establish three grant programs that promote digital equity and inclusion. They aim to ensure that all people and communities have the skills, technology, and capacity needed to reap the full benefits of our digital economy.
Digital transformation is imperative for all businesses, from the small to the enterprise. That message comes through loud and clear from seemingly every keynote, panel discussion, article, or study related to how businesses can remain competitive and relevant as the world becomes increasingly digital. What's not clear to many business leaders is what digital transformation means. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it?
This article aims to answer some of the common questions around digital transformation and provide clarity, specifically to CIOs and IT leaders, including lessons learned from your peers and digital transformation experts. Because technology plays a critical role in an organization's' ability to evolve with the market and continually increase value to customers, CIOs play a key role in digital transformation.
It's also worth noting that today's organizations are in different places on the road to digital transformation. If you are feeling stuck in your digital transformation work, you are not alone. One of the hardest questions in digital transformation is how to get over the initial humps from vision to execution. It creates angst: Many CIOs and organizations think they lag far behind their peers on transformation, when that isn't the case.
Because digital transformation will look different for every company, it can be hard to pinpoint a definition that applies to all. However, in general terms, we define digital transformation as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Beyond that, it's a cultural change that requires organizations to continually challenge the status quo, experiment often, and get comfortable with failure. This sometimes means walking away from long-standing business processes that companies were built upon in favor of relatively new practices that are still being defined.
Digital transformation should begin with a problem statement, a clear opportunity, or an aspirational goal, Jay Ferro, chief information & technology officer of Clario, recently explained. "The "why" of your organization's digital transformation might be around improving customer experience, reducing friction, increasing productivity, or elevating profitability, for example," Ferro notes. "Or, if it's an aspirational statement, it might revolve around becoming the absolute best to do business with, utilizing enabling digital technologies that were unavailable years ago."
[ Learn the non-negotiable skills, technologies, and processes CIOs are leaning on to build resilience and agility in this HBR Analytic Services report: Pillars of resilient digital transformation: How CIOs are driving organizational agility. ]
"Say 'digital' to one person and they think of going paperless; another might think of data analytics and artificial intelligence; another might picture Agile teams; and yet another might think of open-plan offices," she notes.
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