Br Ambedkar Open University Books

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Demetrius Dade

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Aug 5, 2024, 3:34:31 AM8/5/24

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Themain entrance to the Van Pelt-Dietrich Library Center is now open. Van Pelt Library and the Fisher Fine Arts Library are currently open to Penn Card holders, Penn affiliates, and certain visitors. See our Service Alerts for details.

We're pleased to announce that four books have been shortlisted for our 2024 book prize, our new annual award that acknowledges outstanding contributions to the global discourse on environmental sustainability.

The Penn Libraries' global collections encompass hundreds of languages and scripts across a broad range of subject areas, preserving the rich cultural and scholarly record from Africa, East Asia, Latin America, the Middle East, Eastern Europe, and South Asia. Read about some of our unique recent acquisitions.

The Penn Libraries is collaborating with preservation organization Khajistan to acquire ephemera, magazines, pulp fiction, and rare books that document the cultural history of Pakistan, Afghanistan, and Iran.

In this edition of Penn Libraries Presents, the Penn Libraries Community Engagement (PLCE) summer student team will offer an overview of their work, sharing what they accomplished and how it contributes to PLCE's overall program.

Book Database has 1,63,73,617 unique titles with 2,42,27,473 holding details of 287 University/Institute libraries in India. It provides bibliographic information i.e. Title, Author, Place, Publisher, ISBN, Edition, Physical Description, Publication Year, Subject, Class No. etc. with holding details. Books Database covers Monographs, Reference Books, Conference Proceedings and Textbooks. In a single click user can search the bibliographic records using different parameters i.e. Title, Author, Subject, Publisher, Place, Year and ISBN.

Books Database covers Monographs, Reference Books, Conference Proceedings and Textbooks. In a single click user can search the bibliographic records using different parameters i.e. Title, Author, Subject, Publisher, Place, Year and ISBN.

The GujCat, a subset of IndCat, is unified online library catalogue of books available in major college/institute/university libraries within Gujarat state. GujCat contains bibliographic description, location and holdings information of books available in libraries in Gujarat.

available in libraries in Gujarat. A separate dedicated web-based interface is designed to provide easy-access to the merged catalogues of libraries in Gujarat. GujCat is a major source of bibliographic information that can be used for inter-library loan, collection development as well as for copy cataloguing and retro-conversion of bibliographic records within Gujarat. GujCat has 11,01,233 bibliographic records of 15 college/institute/university libraries. The GujCat is available at

The NERCat, an online catalogue of books in universities in North-Eastern Region, is another subset of IndCat. NERCat is designed and implemented to restrict searching of bibliographic records to university libraries in North-eastern region so as to promote resource sharing amongst North-eastern universities.

Online Copy Catalogue System (OCS) is a Window-based application developed by the INFLIBNET Centre.It promotes co-operative cataloguing and avoids duplication of efforts. OCS facilitates libraries to interact with the Union Catalogue of Books (IndCat) and catalogue their new acquisitions online.

The OCS, on one hand, facilitates libraries to search and browse bibliographic records of documents available in IndCat and download selected records directly into SOUL 2.0 or any MARC21 compliant software. The holding information for the bibliographic record being downloaded from the IndCat gets updated automatically in the process. On the other hand, the interface facilitates creation of a new record for a document that is not available in the IndCat. This new record gets saved into local integrated LMS as well as into the IndCat simultaneously. Besides, online cataloguing and copy cataloguing, the interface also facilitates bulk uploading and downloading of bibliographic records of books. More details on OCS are available @ ocs.inflibnet.ac.in

So far, in the first phase, the university has printed 20,000 books, and the number will be increased soon. The books were designed and crafted carefully under the leadership of former TSPSC Chairman Ghanta Chakrapani.

This Principles of Marketing textbook has 16 chapters, and most key topic areas are discussed relatively thoroughly. It also offers a nice integration of some topics that might normally be neglected, e.g., satisfaction metrics, account planning, etc.read more

The textbook provides a solid foundation in basic marketing principles. Also, It would benefit from addressing topics such as the growth of virtual retailing, the impact of broken supply chains, challenges in distribution channels, inflation, and advancements in digital marketing. Additionally, incorporating discussions on content streaming, social media, and the innovative uses of VR, AR, and the Metaverse in marketing would make the textbook even more valuable.

The text consists of 16 chapters, each divided into multiple subsections for flexible reading. It is easy to read, with good spacing and helpful graphics. Video links provide breaks, aiding students in studying for exams.

Overall, this is a commendable textbook that effectively covers fundamental marketing principles. However, there are some areas that could benefit from further attention. For instance, the inclusion of topics such as customer interaction with AI, and the impact of technology on customer purchase experiences and business operations would be valuable. Additionally, incorporating discussions on virtual reality, robotics, and augmented reality would enhance the text by addressing contemporary trends in marketing and consumer behavior.

The author of the book has shared that this is an adaptation of a work produced and distributed under a Creative Commons License (CC BY-NC-SA). The book has 16 clearly defined chapters, each chapter raises a specific aspect of marketing and...read more

The author has outlined the content in great detail, making it easy to read and understand the textbook. Easy conversational language and links, for example, appeal to students who can find a great deal on the electronic medium.

The textbook was last updated in 2010, making all images, figures, tables, and video clips mildly outdated. The power of audio-visual aids is very powerful, and the quality is becoming better and better. To keep the students engaged the author might like to consider using technology for simulations, video assignments, etc., these can be useful for the students.

Global and international marketing are the mainstays for today, these aspects have not been addressed in the textbook. It warrants at least a chapter on world cultures, the emergence of MNCs, and geo-demographics relevance. It is important to acknowledge that demographic profiling needs to incorporate cultural diversity. The textbook has all US-based industry examples and consumer responses, ignoring the diverse consumer profile even within the US.

Overall, it is a great attempt to provide such detailed material for the students. Given that it was uploaded in 2010 the book needs to be updated to include more current and global marketing aspects. The textbook was created for an entry-level course in marketing. I enjoy the way the author shares the various career options available for marketing majors. However, the student profile who takes this course includes students who major in finance, and journalism. PR, management, etc. It would be relevant for them to see how these skills are transferable and useful in other work fields. The suggested activities need to be more application based and limited to the content of the preceding chapter. More global and culturally applicable examples need to be included.

The OTL textbook covers the basic principles necessary to form a marketing foundation. The content should be updated to reflex the Pandemic and Post-Pandemic marketing environment. I felt some topics needed more discussion, and explanation, such...read more

The book does a good job of highlighting basic marketing principles. However, I do find it lacks the basics of e-commerce (just basic industry terms like SEO), global marketing principles (especially B2C), and using tools like PEST analysis for external assessment. I think the chapters on B2B behavior and Sales while good, may not be the most value-add for the students in class.

This is a great principles textbook overall. My only complaint is because of some omitted or abbreviated topics, an instructor may have to supplement a bit more in order to ensure the curriculum is up to industry standards. But in a larger class where schedules only allow for selected topics to be covered, this would be a very good start.

Some of the information is dated: for example, most would agree that we are not in the relationship era of marketing, but the textbook states that we are in an undefined era (which would have been true 10 years ago).

the textbooks is very thorough in covering all the topis needed in a principles of marketing class. It even adds a chapter that is not in many other textbooks: "The Marketing Plan." However, my only criticism is that it does not touch on a huge...read more