View this page "OLPC as a marketing case study at Harvard Business Sch

[Hugh/Thaweesak]

New announcement about OLPC marketing.

Click on http://groups.google.com/group/olpc-thailand/web/olpc-as-a-marketing-case-study-at-harvard-business-school

[Walter Bender]

Pretty naive study--they never figured out that we are (a) a non
profit and (b) our mission is creating opportunities for learning, not
maximizing the number of laptops we sell.

-walter

On Dec 10, 2007 1:24 PM, Hugh/Thaweesak <htk...@gmail.com> wrote:
>
> New announcement about OLPC marketing.
>
> Click on http://groups.google.com/group/olpc-thailand/web/olpc-as-a-marketing-case-study-at-harvard-business-school
>
>
> >
>

--
Walter Bender
One Laptop per Child
http://laptop.org

[Hugh/Thaweesak]

Thank you, Walter. OLPC is not a commercial project, but it is all
about creating demands (markets) for a learning device that can go
with each school kid in developing countries and underdeveloped
countries. Perhaps, the meaning of "marketing" is probably not on
the maximization of the XO machines, but on the market size of all
low-cost laptop initiatives made by all manufacturers of the world.

Perhaps we can say that the marketing of the concept "one laptop per
child" is the objective, and now Intel joined OLPC (after AMD),
Microsoft joined OLPC (after Redhat) and many more other companies
(Eee PC's by Asus; many similar projects in many countries).

If that is the case, I would say that Prof. Nicholas Negroponte is a
very successful visionary and marketer for the concept of OLPC. XO is
a really great example and a "benchmark" for every alternative
solutions of OLPC.

Congratulations, OLPC.

I am waiting for my copy of the HBS case study.

- Hugh Thaweesak Koanantakool

[Walter Bender]

Your analysis is right on target. Unfortunately, the HSB analysis is
not as insightful.

regards.

-walter

--