Thesong was initially chosen by the Austrian national football team to be played after their matches. The hit, often a staple at so-called aprs-ski party events, had seemed a suitable way to celebrate.
It's probably a version not as epic as the one originally released when Los Blancos won La Dcima, but Domingo deserved the chance to feature as he also was the one singing the song for Madrid's centenary.
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With just over a month to go until the start of the Euros, Italian electronic trio MEDUZA, OneRepublic and German singer-songwriter Leony have teamed up to release FIRE, the official UEFA EURO 2024 song, which is now available on all streaming platforms.
The song, written by Ryan Tedder of OneRepublic and produced by MEDUZA, merges the Italian group's much-loved anthemic house production, OneRepublic's compelling soundscapes and Leony's pop expertise into a track that embodies the fervour and spirit of football and music fans alike. Supporters will have the chance to see the anthem performed live by the three artists during the closing ceremony, which will take place ahead of the final at Olympiastadion Berlin on Sunday 14 July.
MEDUZA have also created a full auditory experience, a series of compositions inspired by the anthem to enrich TV sequences, walk-on music for teams entering the pitch and key moments such as the trophy presentation, ensuring that the spirit of EURO 2024 resonates in every aspect of the event, uniting music and football.
Additionally, an official EURO 2024 playlist is now available on steaming platforms, with weekly updates and specially curated takeovers providing a dynamic and immersive musical backdrop to the tournament.
The song will be performed by David Guetta & Zara Larsson at both the UEFA EURO 2016 opening and closing ceremonies at the Stade de France, as well as at a free concert in Paris on the Champ de Mars, underneath the Eiffel Tower, on June 9th. It will also be integrated throughout the tournament, including during the opening and closing sequences for every TV match broadcast. The fan recordings will then feature as part of a special goal celebration music edit that will be played in stadiums every time a goal is scored, meaning that fans from all over the world will be helping to create a unique atmosphere inside the tournament stadiums.
Boasting over 55 million fans on Facebook and 4 million followers on Instagram, as well as a sales career of 9 million albums, 40 million singles, 2 billion streams on Spotify and 4.3 billion official views on YouTube, he has won 23 different industry awards during his career so far.
Looking ahead to the summer, David Guetta has also recently announced two Ibiza residencies; his legendary FMIF! party at Pacha Ibiza, which runs from June 2nd to October 6th, and BIG at Ushuaia, which kicks off on June 27th before drawing to a close on August 29th.
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We Are The People, the official song of UEFA EURO 2020, has been officially released with less than a month until the tournament gets underway. The track, from legendary Dutch DJ/producer Martin Garrix, also features Bono and The Edge.
Creating the music for one of the biggest sports events in the world together with Bono and The Edge has been an incredible experience," said Garrix. "I'm very proud of what we did together and excited to finally share it with the world!"
"Three Lions" singer Frank Skinner said UEFA had opposed plans for him and David Baddiel to perform their popular song before Sunday's European Championship final between England and Italy at Wembley.
The hit song, released in 1996, has been revived in recent years as England's footballing performances have improved, moving up the charts as fans began chanting the lyrics when Gareth Southgate's squad stormed into the 2018 World Cup semifinals.
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LONDON, May 16, 2024 /PRNewswire/ -- #PepsiKickOffShow - Pepsi and UEFA are excited to announce that legendary rock musician Lenny Kravitz will headline the UEFA Champions League Final Kick Off Show presented by Pepsi on June 1st at Wembley Stadium in London. This is the eighth year that Pepsi and UEFA will mark the final with its eagerly anticipated curtain raiser, and the event is set to be an unforgettable experience just minutes ahead of the biggest final in the club football calendar.
The Grammy-award-winning artist, known for his dynamic stage presence and iconic hits have been captivating audiences for decades with his genre-defying sound and magnetic stage presence. Kravitz, who recently received a star on the Hollywood Walk of Fame, has been hard at work crafting his highly anticipated upcoming album, Blue Electric Light, which is already generating buzz among fans and critics alike ahead of its launch on 24th May, just one week before the UEFA Champions League Final Kick Off Show presented by Pepsi.
Kravitz commented: "I'm really looking forward to my performance for the UEFA Champions League Final Kick Off Show presented by Pepsi in London, a city which holds a special place in my heart. It's going to be such an exciting event ahead of a final that means so much to so many. We can't wait to show you all what we have in store."
Eric Melis, VP of Global Brand Marketing - Pepsi at PepsiCo added: "As a brand with a rich heritage in both music and football, we are proud to bring together once again, in the host city, millions of viewers from around the world and one of the most iconic names in music for an electrifying performance live from iconic Wembley Stadium in London, the home of music, sports and entertainment. The UEFA Champions League Final Kick Off Show presented by Pepsi will be headlined by a legend in the music industry who adds unparalleled dynamism and energy to the show. Lenny Kravitz is someone who is constantly giving the best that he has to offer and spreading love and humanity in all his work, he lives by our 'Thirsty For More' philosophy, which celebrates people's thirst for life - and we can't wait to see how fans react to this unmissable show."
Guy-Laurent Epstein, UEFA marketing director, said: "This year's UEFA Champions League Final Kick Off Show presented by Pepsi will bring fans to their feet as legendary Rock and Roll icon Lenny Kravitz takes the stage to deliver one of his signature performances ahead of this year's UEFA Champions League final. Our longstanding and fruitful partnership with Pepsi fills us with enormous pride as we collaborate to make this flagship match on the football calendar more memorable and entertaining for fans inside Wembley and those watching around the globe."
Once more, Pepsi and UEFA have marked the UEFA Champions League final with a momentous music performance showcasing the world's most iconic artists and uniting football and music fans through one compelling entertainment spectacle. The UEFA Champions League Final Kick Off Show presented by Pepsi will air in over 200 countries and territories globally, just minutes before the stand-out fixture of the club football calendar and commences and is the embodiment of Pepsi's 'Thirsty For More' global platform.
Fans can tune in to watch the Kick Off Show via their local broadcaster and through the official UEFA YouTube channel. Fans are encouraged to stay in-the-know by following Pepsi on Instagram, X (formally Twitter), and Facebook.
About the UEFA Champions League Final Kick Off Show Presented by PepsiSince its inauguration in 2016, Pepsi has brought live global music talent to the world's most watched annual sporting event, evolving the UEFA Champions League final into a truly global entertainment platform. This year's show will be brought to fans by multi-award-winning singer-songwriter, and instrumentalist Lenny Kravitz who will perform tracks from his catalog, which spans 35 years, and new songs from his latest twelfth studio album, Blue Electric Light. Pepsi has a rich heritage in football entertainment and has long championed the diversity of artists and genres. So, who better to headline the UEFA Champions League Final Kick Off Show Presented by Pepsi than Grammy award winner and global superstar Lenny Kravitz. One of the biggest rockstars of our generation.
About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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